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Archive for Current Issue

May 2018

April 30, 2018 No Comments

Stationery Section Chasing Paper Sales – Stationery, Sticker and Writing Instrument Best-Sellers For this article, four stationers shared tips on how they sell more of their writing-related wares. Bonus Sidebar – SGN Asked: What Is Your Best-selling Merchandise Item and Why? From Cardinals to Chickadees – Merchandise at the Audubon Shop A look at the […]

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Making Tee Sales Tops <br>Selling More T-shirts at Caves, Resorts and Beach Stores

Making Tee Sales Tops
Selling More T-shirts at Caves, Resorts and Beach Stores

April 30, 2018 No Comments

T-shirts are often tops with a capital “T” when it comes to sales. At resort shops, beach stores, and cave shops, these tried and true shoppers’ favorites are uniformly popular. At Cave Without A Name in Boerne, Texas, Patty Perlaky, the cave’s educational manager, said T-shirt sales improve as the result of stand-alone displays that […]

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Having the Confidence to Grow Your Business  – May 2018

Having the Confidence to Grow Your Business – May 2018

April 30, 2018 No Comments

Success in any business endeavor can involve applying convictions to the everyday tasks that lay a solid foundation for a future of great results. Thinking ahead in this manner requires confidence that the path will lead to success. At the same time, humility is needed when it becomes apparent a change of course is the […]

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March/April 2018

March 26, 2018 No Comments

Apparel Report · Advice for Best Sales Results   Apparel and Fashion Accessories Sales Advice from the Experts – Boutique Owners and Managers Reveal their Selling Secrets Boutique owners are ready with both personalized suggestions and a store full of coordinated outfits styled that inspire — and sell. Bonus Sidebar: What Is Your Top Tip […]

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Apparel and Fashion Accessories Sales Advice from the Experts  <br>Boutique Owners and Managers Reveal their Selling Secrets

Apparel and Fashion Accessories Sales Advice from the Experts
Boutique Owners and Managers Reveal their Selling Secrets

March 23, 2018 No Comments

By Hilary Danailova Angelina Rodriguez Pata knows why women still go to boutiques to shop, instead of buying online. “The biggest thing people struggle with is styling a piece,” revealed the owner of Blackbird Fly Boutique in Cleveland, Ohio. “They’ll say: ‘I love that, but I don’t know how to wear that.’ ” That’s where […]

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Getting Creative for Successful Selling <br> March/April 2018

Getting Creative for Successful Selling
March/April 2018

March 23, 2018 No Comments

The detail work of choosing just the right merchandise can lead to a big picture in your store of goods that will sell. How you choose these items is part knowing your clientele, part instinct, and many parts luck and timing. Don’t get discouraged if a gift choice that promises success by meeting a criteria […]

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The Best Advice for Better Sales <br> February 2018

The Best Advice for Better Sales
February 2018

February 1, 2018 No Comments

According to a press statement from the National Retail Federation (NRF), holiday sales during November and December of 2017 increased 5.5 percent over the same period in 2016 to $691.9 billion. The results exceeded NRF’s forecast and marked the largest increase since 2010 after the end of the Great Recession. The numbers point to an optimistic […]

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Tween Toy Favorites

Tween Toy Favorites

February 1, 2018 No Comments

Not quite teenagers, eight to twelve-year-old kids are by nature quite fickle. Quick to call a toy babyish, they definitely know what they like when they see it. When they latch onto a trend, it can spread like wildfire. Read on to discover how four toy stores in different locales cater to this mercurial age […]

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February 2018

February 1, 2018 No Comments

Toy Fair Special Section · Toys Through the Ages  Popular Toys for Babies and Toddlers A look at the baby and toddler toy picture at a variety of stores. Tween Toy Favorites Read this article to discover how four toy stores in different locales cater to the mercurial tween age group.  Puzzles and Games: What’s […]

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Serving the Customer in the New Year <br> January 2018

Serving the Customer in the New Year
January 2018

January 1, 2018 No Comments

A new year presents a great opportunity to rethink tried-and-true business practices to perhaps come up with better ideas that could lead to the best ways to run a store. In each issue of Souvenirs, Gifts & Novelties (SGN), I seek to assist retailers with articles that offer both common sense ideas and new practices […]

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Testimonials

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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