December 21, 2018
Go team! And hooray for school spirit! When it comes to college and sports fan store sales of licensed apparel and fashion accessories – including hats, scarves and socks – top-selling merchandise is varied and exciting. At the University of Oregon Duck Store in Eugene, Ore., Chief Merchandising Officer Brian Wright said T-shirts are hands-down […]
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November 20, 2018
Anyone who assumes that hospital gift stores are simply a good place to pick up a magazine, plush toy or perhaps a flower bouquet needs to take a closer look. The depth of carefully curated merchandise in many of these retail establishments is actually quite astounding. Four hospital shops in select communities across the country […]
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September 27, 2018
What makes a best-seller when it comes to apparel at waterpark and theme park gift shops? What new items were added in terms of apparel? Nationwide, store staff members offer their take on what sells best and why, as well as discussing security measures designed to prevent theft and loss. Heading east to Alabama Splash […]
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July 30, 2018
By Natalie Hope McDonald With the sprawling Golden Gate Bridge reaching over the San Francisco Bay to the Pacific, the stunning national parks that surround this well-known site have become a top conservation priority in the Bay Area. The mission of the Parks Conservatory is to preserve the Golden Gate National Parks while enhancing the […]
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June 14, 2018
By Karen Appold Apparel has become one of the top three selling sales departments for The Preservation Society of Newport County, Newport, R.I. So how did this category rise to such success? Laura Murphy, operations manager/buyer, said staff have made many efforts to increase clothing sales, such as displaying apparel in one location at a […]
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April 30, 2018
T-shirts are often tops with a capital “T” when it comes to sales. At resort shops, beach stores, and cave shops, these tried and true shoppers’ favorites are uniformly popular. At Cave Without A Name in Boerne, Texas, Patty Perlaky, the cave’s educational manager, said T-shirt sales improve as the result of stand-alone displays that […]
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February 1, 2018
Many shoppers enter inspirational stores with specific purchase ideas in mind. Most commonly, these may be crystals, religious or spiritual medals, inspirational books, incense, or candles. But for stores that also carry apparel and accessories, it’s important to encourage shoppers to consider these purchases, too. Shop owners and staff offer their tips to raise shoppers’ […]
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January 1, 2018
Few can pass a baby apparel shop without oohing and aahing over the merchandise. Something about infant clothing’s infinitesimal size, sweet details, and hopeful nature prompts people to purchase items for babies with whom they may only have a passing acquaintance. The following five stores reveal the colors and styles that capture shoppers’ imaginations in […]
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November 1, 2017
Joan Shepp is considered to be one of the country’s leading style makers. Ever since she started her eponymous boutique in Philadelphia’s Lafayette Hill in 1971 she’s been lauded by major fashion magazines like Harper’s Bazaar and Lucky. By the time Shepp relocated her upscale shop to the heart of retail row in Center City […]
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October 1, 2017
According to store staff, selling more apparel and inspirational gifts at boutiques and inspirational stores requires “inspired” personalized customer service, staff knowledge, and of course, solid display technique. Social media often plays a part as well. Shops offer their advice on how they appeal to their customers and elevate sales of these items, and also […]
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