Archive for Apparel

The Great Outdoors
Top Selling Apparel and Accessories at Caves, Caverns and Public Lands

July 30, 2018 No Comments

By Natalie Hope McDonald With the sprawling Golden Gate Bridge reaching over the San Francisco Bay to the Pacific, the stunning national parks that surround this well-known site have become a top conservation priority in the Bay Area. The mission of the Parks Conservatory is to preserve the Golden Gate National Parks while enhancing the […]

Museum and Botanical Garden Gift Shops
Selling More Apparel and Accessories

June 14, 2018 No Comments

By Karen Appold Apparel has become one of the top three selling sales departments for The Preservation Society of Newport County, Newport, R.I. So how did this category rise to such success? Laura Murphy, operations manager/buyer, said staff have made many efforts to increase clothing sales, such as displaying apparel in one location at a […]

Making Tee Sales Tops
Selling More T-shirts at Caves, Resorts and Beach Stores

April 30, 2018 No Comments

T-shirts are often tops with a capital “T” when it comes to sales. At resort shops, beach stores, and cave shops, these tried and true shoppers’ favorites are uniformly popular. At Cave Without A Name in Boerne, Texas, Patty Perlaky, the cave’s educational manager, said T-shirt sales improve as the result of stand-alone displays that […]

Inspiring Shoppers to Consider Apparel and Accessory Purchases at Inspirational Stores

February 1, 2018 No Comments

Many shoppers enter inspirational stores with specific purchase ideas in mind. Most commonly, these may be crystals, religious or spiritual medals, inspirational books, incense, or candles. But for stores that also carry apparel and accessories, it’s important to encourage shoppers to consider these purchases, too. Shop owners and staff offer their tips to raise shoppers’ […]

Born Stylish
The Best Apparel Colors and Styles at Baby Stores

January 1, 2018 No Comments

Few can pass a baby apparel shop without oohing and aahing over the merchandise. Something about infant clothing’s infinitesimal size, sweet details, and hopeful nature prompts people to purchase items for babies with whom they may only have a passing acquaintance. The following five stores reveal the colors and styles that capture shoppers’ imaginations in […]

Dress to Impress
Top Fashion Trends at Three Big City Boutiques

November 1, 2017 No Comments

Joan Shepp is considered to be one of the country’s leading style makers. Ever since she started her eponymous boutique in Philadelphia’s Lafayette Hill in 1971 she’s been lauded by major fashion magazines like Harper’s Bazaar and Lucky. By the time Shepp relocated her upscale shop to the heart of retail row in Center City […]

Boutiques and Inspirational Stores
Advice to Sell More Apparel and Gifts

October 1, 2017 No Comments

According to store staff, selling more apparel and inspirational gifts at boutiques and inspirational stores requires “inspired” personalized customer service, staff knowledge, and of course, solid display technique. Social media often plays a part as well. Shops offer their advice on how they appeal to their customers and elevate sales of these items, and also […]

Selling More Beach Apparel and Accessories at Beach Locale Stores

August 1, 2017 No Comments

Something about the salty air puts vacationers at beach locations in a buying mood. At least that has been the experience for many shopkeepers situated on strands or nestled in quaint seaside communities. People are generally more relaxed, they have time on their hands and money in their pockets so they’re more inclined to browse. […]

By-the-Book Sales
Selling More Apparel and Fashion Accessories at College Stores

June 1, 2017 No Comments

College logo T-shirts, sweatshirts and socks are as popular as ever. But with education costs rising and students pressed for cash, college retailers are discovering that clothing doesn’t just have to fit bodies — it needs to fit their customers’ budgets, too. “I try to focus on price points for all of our customers, so […]

Tips to Sell More Tees
Name-Dropped T-shirts at College Stores

May 1, 2017 No Comments

By Sara Hodon College students and alumni are always happy to show off their school spirit, and one easy, prominent way to do this is to wear a T-shirt bearing the school’s name—also known as a “name-dropped” T-shirt. College stores may be facing tougher competition from online retailers for textbook sales, but most remain the […]

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Testimonials

- “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
  – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID
- “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
  – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI
- “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
  – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.
- I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
  – Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.
- “Thanks for your magazine. I really enjoy it and learn from it monthly.”
  –Susan Michener, Admission/Gift Shop Manager, The Montgomery Zoo, Montgomery, Ala.
- “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
  – Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill
- “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
  – Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota
- “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
  – Marifrances Trivelli, director and store buyer, Los Angeles Maritime Museum, San Pedro, Calif.