Archive for Apparel

Outfitted for Fun
Waterpark and Theme Park Apparel Best-Sellers

September 27, 2018 No Comments

What makes a best-seller when it comes to apparel at waterpark and theme park gift shops? What new items were added in terms of apparel? Nationwide, store staff members offer their take on what sells best and why, as well as discussing security measures designed to prevent theft and loss. Heading east to Alabama Splash […]

The Great Outdoors
Top Selling Apparel and Accessories at Caves, Caverns and Public Lands

July 30, 2018 No Comments

By Natalie Hope McDonald With the sprawling Golden Gate Bridge reaching over the San Francisco Bay to the Pacific, the stunning national parks that surround this well-known site have become a top conservation priority in the Bay Area. The mission of the Parks Conservatory is to preserve the Golden Gate National Parks while enhancing the […]

Museum and Botanical Garden Gift Shops
Selling More Apparel and Accessories

June 14, 2018 No Comments

By Karen Appold Apparel has become one of the top three selling sales departments for The Preservation Society of Newport County, Newport, R.I. So how did this category rise to such success? Laura Murphy, operations manager/buyer, said staff have made many efforts to increase clothing sales, such as displaying apparel in one location at a […]

Making Tee Sales Tops
Selling More T-shirts at Caves, Resorts and Beach Stores

April 30, 2018 No Comments

T-shirts are often tops with a capital “T” when it comes to sales. At resort shops, beach stores, and cave shops, these tried and true shoppers’ favorites are uniformly popular. At Cave Without A Name in Boerne, Texas, Patty Perlaky, the cave’s educational manager, said T-shirt sales improve as the result of stand-alone displays that […]

Inspiring Shoppers to Consider Apparel and Accessory Purchases at Inspirational Stores

February 1, 2018 No Comments

Many shoppers enter inspirational stores with specific purchase ideas in mind. Most commonly, these may be crystals, religious or spiritual medals, inspirational books, incense, or candles. But for stores that also carry apparel and accessories, it’s important to encourage shoppers to consider these purchases, too. Shop owners and staff offer their tips to raise shoppers’ […]

Born Stylish
The Best Apparel Colors and Styles at Baby Stores

January 1, 2018 No Comments

Few can pass a baby apparel shop without oohing and aahing over the merchandise. Something about infant clothing’s infinitesimal size, sweet details, and hopeful nature prompts people to purchase items for babies with whom they may only have a passing acquaintance. The following five stores reveal the colors and styles that capture shoppers’ imaginations in […]

Dress to Impress
Top Fashion Trends at Three Big City Boutiques

November 1, 2017 No Comments

Joan Shepp is considered to be one of the country’s leading style makers. Ever since she started her eponymous boutique in Philadelphia’s Lafayette Hill in 1971 she’s been lauded by major fashion magazines like Harper’s Bazaar and Lucky. By the time Shepp relocated her upscale shop to the heart of retail row in Center City […]

Boutiques and Inspirational Stores
Advice to Sell More Apparel and Gifts

October 1, 2017 No Comments

According to store staff, selling more apparel and inspirational gifts at boutiques and inspirational stores requires “inspired” personalized customer service, staff knowledge, and of course, solid display technique. Social media often plays a part as well. Shops offer their advice on how they appeal to their customers and elevate sales of these items, and also […]

Selling More Beach Apparel and Accessories at Beach Locale Stores

August 1, 2017 No Comments

Something about the salty air puts vacationers at beach locations in a buying mood. At least that has been the experience for many shopkeepers situated on strands or nestled in quaint seaside communities. People are generally more relaxed, they have time on their hands and money in their pockets so they’re more inclined to browse. […]

By-the-Book Sales
Selling More Apparel and Fashion Accessories at College Stores

June 1, 2017 No Comments

College logo T-shirts, sweatshirts and socks are as popular as ever. But with education costs rising and students pressed for cash, college retailers are discovering that clothing doesn’t just have to fit bodies — it needs to fit their customers’ budgets, too. “I try to focus on price points for all of our customers, so […]

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  – Marifrances Trivelli, director and store buyer, Los Angeles Maritime Museum, San Pedro, Calif.