Aurora World Launches Major Sustainability Initiative

Global Toy Company Focuses on Going Green for 2019 and Beyond
 Aurora World, a leader in plush toys and high-quality gift products and more, has announced a new and expansive sustainability program — its first major company-wide environmental effort.

“In the last few years, here at Aurora World, we have made a conscious effort to reduce waste and help protect the planet — cutting paper usage over 30 percent by switching to a digital filing process,” according to Michael Kessler, senior vice president of Sales and Marketing. “Now, more than ever, is the time to go green. After years of searching, we have finally found all the resources needed to make a significant impact. By using recycled products and cutting waste, we can contribute to a better world.”

Among the changes planned for 2019 are the use of 100 percent post-consumer polyester for all its products. The shipping process will also become more environmentally sound. To learn more about Aurora World, please visit

A diagram showing changes for toys from Aurora World.

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