Atlanta Apparel launches 2023 fashion sourcing by highlighting popular Spring/Summer 2023 categories along with a full schedule of events and amenities, and a new, optimized calendar for temporary exhibits. Atlanta Apparel’s first market of the year runs January 31 – February 4 at AmericasMart Atlanta.
“We are looking forward to ringing in the new year with expansive sourcing resources and only-in-Atlanta experiences,” said Caron Stover, IMC senior vice president, apparel. “In response to customer feedback, we have fine-tuned our hours and events to make the market experience better than ever before.”
Additional and New Showrooms and Exhibits
For the first apparel market of the year, Atlanta Apparel will showcase popular categories: Children’s, Athleisure & Lounge and Spring/Summer ’23 across 11 floors of permanent showrooms and temporary exhibits. New this year, Atlanta Apparel has expanded the duration of its first floor temporary exhibit offering, opening Floor 1 concurrently with permanent showrooms on Tuesday, January 31.
New this market, Atlanta Apparel welcomes six new permanent showrooms: Brad Hughes & Associates (contemporary); Doug Lord Sales (contemporary); Flag and Anthem (women’s and men’s contemporary); O Marche (contemporary); Vigoss Denim (women’s and men’s denim); and UNOde50 (women’s and men’s accessories).
On pace with popular themes for 2023, Atlanta Apparel will welcome notable exhibitors across women’s and men’s, athleisure and Spring/Summer ’23 categories in temporary exhibits on five floors: Addison Bay (resort); Andre Assous (shoes); Erimish (women’s and men’s contemporary); Gigi Pip (hats); Little Words Project (accessories); Mod Ref (women’s and men’s contemporary); Mono B (women’s and men’s athleisure); Oliphant (resort); Pura Vida (accessories); Smith & Quinn (resort); and Southern Frock (resort).
In the temporary exhibits on Floor 1, Atlanta Apparel will showcase brands for four days, including: GLAM (young contemporary); Easel (young contemporary); Ee:Some (young contemporary); and Umgee (young contemporary). As an added benefit, Atlanta Apparel will feature an expanded collection of cash & carry accessory resources on its first floor, offering retailers an opportunity to source same-day delivery product this winter.
For the first Atlanta Apparel market of 2023, showrooms and first floor temporary exhibits run Tuesday, January 31 – Friday, February 3, and Floor 2 – 5 temporary exhibits run Wednesday, February 1 – Friday, February 3. New this year, permanent showrooms and temporary exhibits will open at 8:30 a.m. (giving buyers an additional 30 minutes to source and shop), with all temporary exhibits closing Friday at 3 p.m. Select showrooms will be open Saturday, February 4, from 8:30 a.m. to 3 p.m., and appointments are highly encouraged.
Children’s Floor Showcases Resources and Amenities this Winter
The Children’s floor at Atlanta Apparel will showcase a full collection of Fall/Winter ’23 across both permanent showrooms and a sold-out, twice-annual temporary exhibit presentation, January 31 – February 3.
Children’s brands joining Atlanta Apparel temporary exhibits for the first time this winter are: Theme; Northern Classics; Maddie & Connor; Manolitas; and Crann Organic. In addition to these newcomers, notable temporary exhibits showcasing children’s products on Floor 13 include: Splendid; Boardies; Wren Amber; Little Olin; and Pleat Collection. For permanent sourcing resources, retailers also will see popular Atlanta Apparel children’s showrooms: Florence Eiseman; Little Threads; L & R Showroom; Inplay showroom; and Elisabeth Everly.
To enhance the shopping experience for children’s buyers, the semi-annual Children’s Look Book featuring in-house photography and brands on-trend, will be released Wednesday, February 1. In addition, the 13th floor will have daily, children’s-themed amenities.
Hallmark Atlanta Apparel Events, Education and Amenities
Beyond exhibits, the first Atlanta Apparel market of the year will feature renowned hospitality and at-market events, amenities and educational trend programming.
Kicking off market events is the Atlanta Apparel Kickoff Party, sponsored by Matisse, featuring a Live Model Demonstration with upcoming Spring/Summer ’23 trends with footwear provided by Matisse, live music, refreshments and branded giveaways on Wednesday, February 1, in the Building 3 atrium. On Thursday, February 2, Atlanta Apparel will host its first-ever Mid-Market Soiree at 12:00, offering market attendees a chance to network over cocktails and music in the atrium.
Hallmark education kicks off the new year with a presentation by Paula Ersley of Acadia and Little Words Project on Social Media Brand Discovery, Wednesday, February 1 at 10:30 in the atrium.
Additionally, retailers can draw inspiration from Atlanta Apparel’s three curated category lounges: Mommy & Me on Floor 3, Athleisure & Lounge on Floor 4 and Spring/Summer ’23 on Floor 5. Each lounge will have its own unique activation daily: on Wednesday, Floor 3 will feature a build-your-own-necklace station; Thursday, Floor 4 will present an illustrator drawing at-market outfits; and Friday, Floor 5 will offer an iced coffee bar.
In the Building 3 registration lobby, Atlanta Apparel will feature a Pantone Color of the Year photo opportunity and a Discover Atlanta interactive map, showcasing local dining and attractions to round out the market experience.
Signature market amenities include grab-and-go breakfast and coffee from Wednesday through Friday, a live DJ daily upon arrival, daily happy hours and new buyer orientation sessions led by Sarabeth Jackson, IMC Director of Buyer Services for apparel. Attendees also can take advantage of complimentary mid-morning and afternoon treats throughout the building.
International Market Center’s (IMC) five Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, women’s modern, shoes, fashion accessories and more, plus specialty categories such as children’s and plus-size at AmericasMart Atlanta. For market information and registration, visit https://www.atlanta-apparel.com/Markets/atlanta-apparel/February.