Nassau Candy, a manufacturer of specialty and private-label confections, has broken into the jawbreaker market with its exclusive Clever Candy Jawbreaker Collection, which will debut at the 2024 Sweets & Snacks Expo in Indianapolis. The collection includes what Nassau Candy has dubbed the “World’s Largest Jawbreaker” with its Clever Candy Comet Crusher 4-inch giant packaged jawbreaker.
Nassau Candy hopes the Clever Candy Comet Crushers’ space-themed packaging will invite people to “embark on an exploration of flavor” that takes them through to the center ring of the Comet Crusher. Additional interactive elements on the packaging include different names of the layer the consumer stops eating from Space Cadet to Intergalactic Champion as well as fun facts. Inside the packaging, the 4-inch jawbreaker features colorful, psychedelic patterns on its white shell.
“Jawbreakers are a nostalgic candy classic but are getting harder to find in bulk and even harder in packaged form,” says Andrew Reitman, executive vice president of National Brand Confections for Nassau Candy. “With our Clever Candy Comet Crusher, we’re looking to bring the playful eating experience of a jawbreaker to point of sale and gifting with extra wow factor. The space theme packaging along with the extra-large size of the Comet Crusher we think is going to catch the imagination of all consumers.”
Several different Clever Candy bulk jawbreaker options are joining the Comet Crusher, including wrapped varieties. New in the wrapped jawbreaker category are the Clever Candy cinnamon wrapped jawbreaker and the rainbow wrapped jawbreaker. Sporting a bright red color and sizzling spicy cinnamon flavor, the Clever Candy cinnamon wrapped jawbreaker is a twist on the classic spicy jawbreaker. The new Clever Candy rainbow wrapped jawbreakers add a burst of color to bulk candy displays, coming in a rainbow of individual bright colors like red, yellow, orange and green.
According to Nassau Candy, these two new wrapped jawbreaker options are great for both bulk displays as well as favor bags and changemakers at point of sale.
The company also presents a wide variety of sizes for its unwrapped Psychedelic Jawbreakers, which allow customers to choose their jawbreaker adventure, from a few little licks to a longer snacking experience. The assortment also includes varieties that feature candy in the center for two treats in one. Each jawbreaker comes in that iconic psychedelic pattern with a white shell and brilliant splatters in a rainbow of bold colors.
The Clever Candy Psychedelic Jawbreakers Assortment includes:
- 1/2-inch Psychedelic Jawbreaker: Smaller jawbreaker great for bulk displays
- 1-inch Psychedelic Jawbreaker: Medium-sized jawbreaker, which can be an alternative to gumballs in professional 1-inch gumball machines
- 1.25-inch Psychedelic Jawbreaker with candy center: Larger jawbreaker made for savoring with a tangy candy powder center
- 2.25-inch Psychedelic Jawbreaker with candy center: A giant jawbreaker with candy powder center customers will love to savor.
For more details on the Clever Candy Jawbreaker Assortment, visit www.nassaucandy.com.
