The Ojai, California, store is setting its sights on steady growth.

March 6, 2024

After several years of operating as a brick-and-mortar operation, Pixie’s General Store in Ojai, California, has added a website to its arsenal.

Whitney Hartmann, who assumed ownership of the 800-square-foot store in 2019, says it’s been on her radar to launch a website, but admits she’s been in survival mode since COVID.

“We’ve been using social media mostly as our online platform,” she explains. “And we finally launched our website, which we’re so excited about.”

She adds the website has been three years in the making, but as a one-woman show, it’s been difficult to execute – until now.

Customers can now visit www.pixiesgeneralstore.com to find all of their favorite local goods, children’s and baby items, apparel, artwork, home decor, accessories, gifts and more.