More than 700 exhibitors and 4,500 retail buyers expected at Jan. 10-12 show in Orlando.

Dec. 7, 2023

Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando, Florida, January 10-12 with an exciting and diverse lineup of over 700 exhibitors and more than 4,500 retail buyers.

The show will feature nearly 100 new brands across the Surf, Bluewater, Boutique, Coastal Gift, Footwear, Paddle, Resort, Shoreline, Skate, Souvenir, and Swim categories.

“We are proud of the incredible lineup of brands that have signed on to exhibit at Surf Expo in January,” says Roy Turner, Surf Expo show director and senior vice president. “Our goal is to serve as a gateway for buyers looking to shop for a vast array of outdoor products all under one roof.”

Surf Expo is known for its expertise in both watersports and the coastal lifestyle. A wide variety of brands are exhibiting in the long-running Surf, Swim, Boutique, and Resort sections of the show, including Rip Curl, Oakley, Reef, Katin, Dark Seas, Jetty, Salty Crew, Roark, Former, Rivvia, Channel Islands Surfboards, Firewire, Slater Designs, Wave Riding Vehicles, Sun Bum, Dippin’ Daisy’s, Feather 4 Arrow, Rhythm, Heat Swimwear, Swimsuit Station, Navalora, Fish Hippie, Tommy Bahama, Tory Richard, Simply Southern, EXIST, India Boutique, Silver Girl, Smith & Quinn, and many more.

The footwear section will be stacked with a wide range of well-known brands including Birkenstock, Clark’s, Hey Dude, Keen, Matisse, Rocket Dogg, Skechers, Sperry, Teva, Toms, Chinese Laundry, and TKEES, among many others.

Surf Expo is also seeing a surge in outdoor brands exhibiting at the show, so buyers looking for products that cater to every aspect of the outdoor lifestyle will have a lot to choose from, including brands such as Howler Bros, Costa Del Mar, Bajio Sunglasses, AVID Sportwear, Free Fly, Gathr, NESO Tents, Picture Organic Clothing, AFTCO, Hook & Tackle, Puffin, HUK, Toadfish, XTRATUF, and more.

“Surf Expo will have an unprecedented number of incredible brands showing a vast range of products at the January show,” Turner said. “We are looking forward to helping retailers plan their buys and stock their store shelves for the upcoming seasons.”

Retail buyers expected to attend represent surf shops, fishing supply stores, outdoor outfitters, resort and hotel stores, travel and airport shops, boutiques, and large sporting goods and off-price chains.

Among the retailers registered for the show are Val Surf, 17th Street Surf Shop, Kitty Hawk Kites, Local Motion, Hawaiian Island Creations, Dick’s Sporting Goods, Sweetwater Surf Shop, Backwater Provisions, Black Label Marine Group, Ron Jon Surf Shop, Sunrise Surf Shop, Boater’s Republic, Capt. Harry’s Fishing Supply, Mountain High Outfitters, Sandals Resorts International, Noble House Resorts, Paradies Lagardère, Innisfree Hotels, TJX Companies, Ross Stores, Caesar’s Entertainment, Palmetto Moon, Bealls, Travel Traders and many more.

The January show also has a full event lineup including the East Coast Surfing Hall of Fame Induction Ceremony, an Industry Party, Networking Mixers, Happy Hours, Fashion Shows, Learning Labs, the 2024 Florida Shape Off and more! More information is available at