Souvenirs, Gifts & Novelties magazine, established in 1962, is published eight times per year. The total qualified readership mailing is 50,399 based on the October 2018 issue. In addition, the magazine is bonus distributed at most major and minor gift, jewelry, toy, specialty and resort shows across North America.
Souvenirs, Gifts & Novelties serves the general gift and trend marketplace with a core readership in the tourism and resorts gift and apparel stores. The magazine’s editorial is based on a format that highlights useful tips and advice, and that also follows trends. SGN is the only gift trade publication addressing the specific needs and interests of its retail and wholesale readership.
Among SGN’s readership are buyers from: Zoos and Aquariums, National and State Parks/Caves and Caverns, Museum Stores, Hospital Gift Shops, College Stores, Minor League Baseball and Other Fan Stores, Party Stores, Inspirational Merchandise Shops, Fashion Accessories and Apparel Stores, Country, General and Variety Stores, Shops Dealing in Quality Gifts, Stores with a Focus on Plush and Toys, Resort Gift and Souvenir stores, Tourist Attractions and Botanical Gardens, Beach Shops, Spas and Cruise Lines, and many others!
“The last ad (Souvenirs, Gifts & Novelties, May 2020 issue) did well for us. Maybe there wasn’t as much competition in the smaller issue, but we sold quite a bit from it. That was a nice surprise at a time like this!” – Bonnie Gunderson, Bucket Wonders
“The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.
“So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
– Tim Smith, SJT Enterprises, Inc., Westlake, Ohio
So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!
Thanks again. It really was awesome!
– Never Too Spoiled, Philadelphia, Pa.
“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
– Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID
“We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
– Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI
“…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
– Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.
I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
– Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.
“Thanks for your magazine. I really enjoy it and learn from it monthly.”
–Susan Michener, Admission/Gift Shop Manager, The Montgomery Zoo, Montgomery, Ala.
“I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
– Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill
“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
– Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota