A New Year to Focus on Customers – January 2022

Scott C. Borowsky

The New Year comes on the heels of two extraordinarily difficult years worldwide. We hope our readership and advertisers will stay safe and healthy in the New Year.

This issue is full of interesting stories to inspire you to make your store the best it can be in 2022. There is an expanded Special Gifts Section that covers gift trends at sports fan and Minor League stores, country stores, pet boutiques, museum stores, gift shops and boutiques, and others.
We also cover trends in wearables at resort, college, baby and apparel stores. And, for the first time in two years, we resume our hospital store coverage with the story on jewelry sales that includes interviews with hospital store employees in Illinois, Minnesota and Montana.
Also part of our jewelry coverage in this issue is a story on jewelry selling at boutique and jewelry stores, and jewelry sales trends at caves and caverns.
We also offer a story on sales trends in stationery, Hallmark and floral stores for Mother’s Day, Father’s Day and Nurse’s Day, and a home décor article that contains interviews with botanical garden retail officials in Arizona, New Mexico, Ohio, the Bronx New York and Virginia.
The issue additionally offers articles on home décor merchandise at botanical garden gift stores, souvenirs at public lands, edible gifts at candy stores, Halloween goods at party and hardware stores, and toy best-sellers at toy stores,
I hope you enjoy the issue. Please email me with your comments, questions or suggestions at editorsgnmag@kanec.com. You can also get in touch by visiting SGN on Facebook. And don’t miss additional ads and a selection of print articles on the SGN website, www.sgnmag.com.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
610-645-6940

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