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Finding Big and Small Successes – February 2019

January 31, 2019 No Comments

Scott C. Borowsky

Small, unresolved issues hampering your business success can sometimes slip through the cracks and become overshadowed by emergencies and other bigger issues and problems. But it is sometimes the recurring difficulties and everyday tasks in obvious need of improvement that require a dose of your close attention. Once these matters are resolved, you can move on to other projects within your organization with a fresh frame of mind and a renewed sense of energy.

It is a goal of SGN to help you find new energy for and insights into the successful operation of your retail store. In each edition, we offer interviews with dozens of real retail experts – your colleagues who buy for, manage, own and assist at stores across the United States. In this issue, our team of Contributing Writers interviewed at least 110 store staff members. The stories resulting from these interviews cover everything from merchandise buying and display to popular gift trends and customer service and much more.

Toy Fair International is a February institution in New York City. To commemorate the fair, we offer a special expanded “Toy Fair and Annual Plush Report ∙ Games, Playthings and Plush” section. You will find interesting coverage of toy and museum shops and discussions of merchandise categories such as board games, plush, puzzles, craft kits, dolls and more. You can also read about the latest display strategies being employed at toy stores in a story that includes the bonus sidebar “Who Makes Up Your Displays and How Are They Trained?”
To commemorate another 2019 trade event, March’s ASD Market Week in Las Vegas, we offer an “ASD Gift and General Merchandise Special Report.” The section includes stories on the best-selling merchandise at variety, discount and gift stores, selling more gifts and home goods at discount, dollar and specialty shops, selling the party basics and others.

You will also find articles covering edible gifts, home accents and signs, the best-selling merchandise categories at museum shops, Halloween goods, apparel, beach, resort and spa merchandise, jewelry, licensed, quality, gem and mineral gifts and others. And don’t miss our recurring zoo and aquarium section for a special look at the profitable name-dropped and custom gift categories and a special occasion trends story covering St. Patrick’s Day and Easter merchandise.

I hope you enjoy the issue. Please contact me by emailing editorsgnmag@kanec.com or calling 610-645-6040 ext. 0 and I will respond to your note or call personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine

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Testimonials

    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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