• ToyFest

2019: A Time for Change and Optimism

December 21, 2018 No Comments

Scott C. Borowsky

A New Year brings new optimism for creating your best business possible. One way to accomplish your goals is to seek out new connections and products at trade shows. Members of the SGN team will be attending many of the shows in January, and we hope to see you there. 

For the first issue of the year, we bring you many interesting stories covering all the major merchandise categories. Our special sections give you an in-depth look at all of the goods that stores are currently stocking, and will hopefully spark your imagination to add a category or two to your mix. 

In the Candles, Scented and Bath and Body Merchandise section, we offer stories on candles, personal care products and more. And in the Jewelry, Gifts and Souvenirs Section, there are articles on these products at jewelry stores and boutiques, resorts, public lands partner stores, state parks and botanical gardens. 

In each issue of SGN we offer extensive coverage of the apparel and accessories marketplace, especially as it applies to smaller boutiques where merchandise if often carefully curated. For example, in this edition we feature a story on the top trends in jewelry sales at apparel stores and boutiques with a bonus sidebar on larger and smaller jewelry piece choices. We also cover big-selling T-shirts with an informative look at this category in museum stores.

We also closely examine the retail picture at coastal and resort stores. In this issue’s “Coastal, Country and Quality Gifts and Home Décor Section” we offer a story on sea-themed gifts, quality gifts and home décor items including a look at the demographic who buys home décor merchandise.   

Other store types we feature in the book are hospital, Hallmark, inspirational, museum, variety, general, zoo, aquarium, toy, Halloween, pet, baby, gem and mineral and others. 

And, as a special bonus, Contributing Writer Susan Mease profiled the Three Bears General Store in Pigeon Forge, Tenn., in one article and conducted a question-and-answer interview with vendor Simply Southern in a separate piece.

In addition to the magazine, SGN keeps in touch between each issue with bonus product and vendor email blasts. Please send your email to: editorsgnmag@kanec.com to get on the list to receive these informative information sources. Once we have your email, you will also receive our eNewsletter. In the eNewsletter you will find a bonus original article plus a helpful summary of the current print issue. 

I hope you enjoy the magazine. Please call 610-645-6940 or email editorsgnmag@kanec.com with your comments, questions and suggestions and I will take your call or answer your note personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine



    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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