• ToyFairNY

Staying Focused on the Fun _ Nov/Dec 2018

November 20, 2018 No Comments

Scott C. Borowsky

Your everyday tasks don’t have to become mundane, but can stay fun, especially if you keep in touch with other retailers to learn how they handle their problems and challenges. Souvenirs, Gifts & Novelties (SGN) is a way to do just that, and can connect you to your retail colleagues around the country. In the magazine, all types of store owners and workers, from those representing jewelry, gift and zoo shops to employees of party, apparel and hospital stores, share their stories with our contributing writers. So if you are feeling stuck, there is always something new to learn from your colleagues regarding everything from buying and display to employee training and customer service. 

As our semi-annual Profiles in Excellence issue, this is a great edition to both connect with other retailers, and to re-connect or learn more about a select group of vendors. The vendors featured in the half-page Profile stories throughout the issue are also advertisers in the book. So you can turn to the Featured Advertisers Index for ad page numbers and websites to learn even more.  

In each issue, we explore all of the pressing issues retailers come up against daily as they seek to serve the public and compete with larger operations. If there is ever an issue or problem you would like to see covered, we will be happy to assign a story on the topic. Just email editorsgnmag@kanec.com for a personal response. 

The surf and beach merchandise category is strong, as is evidenced by the successful Surf Expo trade show. In this edition, we offer a Surf Expo Section that covers everything from apparel, unique coastal gifts and jewelry to sun care, accessories and sunglasses.

We also offer a Special Las Vegas Market Preview Section that covers gifts, souvenirs, apparel, accessories and jewelry as well as personal care products, candles and gifts. The feature also offers a story on souvenirs and gifts at public lands partner stores and presidential libraries. Additionally, there are articles to commemorate the Tucson Gem show and the Denver Western event.

The issue is packed with many other interesting sections containing informative features, including an outdoor garden section, a jewelry report, home décor and quality gifts departments, a licensed merchandise area and many others. Don’t miss the Special Spotlight on Souvenirs section and other enlightening reports too numerous to name here. See the table of contents for a complete list.  

I hope you enjoy the issue. Please email me at editorsgnmag@kanec.com or call 610-645-6940 ext. 0 with comments, questions and suggestions and I will be happy to take the time to address your concerns personally.

Scott C. Borowsky

President and Executive Editor

Souvenirs, Gifts & Novelties magazine



    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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