• GiftForLife

The Nature of Business – October 2018

September 27, 2018 No Comments

Scott C. Borowsky

Cooperation among staff members is key to success in any business, and we see this concept in many of the interviews conducted for the articles in SGN.  In the stories, your colleagues from a cross section of retail job functions let you into their operations by discussing the trends, strategies and success tips  that make up their organizations’ business pictures. 

These independently produced articles are in addition to the latest product news and occasional special trade show sections. (This issue features two such sections that are packed with original stories.) The variety of pieces featured in each edition are crafted by SGN’s contributing writers with you in mind: the retailers who do so much to enrich the shopping experience with just the right merchandise and customer service.

We also offer stories about maintaining a better staff, as happy employees can equal the best customer experience possible. In a Training and Employee Retention Report, we offer the story “Gift, Florist, Party and Toy Stores – Giving Employees the Hours They Want While Meeting Store Staffing Needs” with a sidebar titled “Employee Hours – Sometimes or All the Time?”  

We also cover all the major merchandise categories in this edition, including gems and minerals, apparel, accessories, jewelry, home décor, signs, toys, mugs, pet gifts, magnets, key chains, candy, snacks, licensed goods, sunglasses and others.

Additionally, the issue includes a Special Spotlight on Sizing story “Size Trends at Beach and Resort Area Boutiques” with the sidebar “Best-Selling Garments in Larger and Smaller Sizes.” And don’t miss all of the other bonus sidebars in the book. These quick-read features cover everything from creating an environment to spur sales, offering the best jewelry for the beach and selling baby animal merchandise to edible gift best-sellers, Philadelphia, Pa.’s Museum of Sports, the best sale ideas, common merchandise return practices and more. 

And in the Games, Plaything and Plush section, the story “Toy Stores – Offering Extras to Make Shopping Special” addresses all the little touches, such as greeting cards and free gift wrap, that conspire to make the shopping experience fun and easy. 

I hope you enjoy the issue. Please contact me with your comments, questions and suggestions by calling 610-645-6940 or emailing editorsgnmag@kanec.com and I will respond to your query personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine



    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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