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In Reference to a Better Business

July 30, 2018 No Comments

Scott C. Borowsky

Your vendors, whether a large concern supplying you with mass-produced souvenirs or a local artist crafting jewelry and accessories, are important business partners as you strive to make your store a place for guests to browse and buy. Don’t let the right merchandise elude you. In this issue we aim to help you make connections with new vendors with our 2018-2019 Buyer’s Reference Guide. This annual feature is a list of advertisers that includes their contact information, and also a selection of non-advertisers. It is our hope that by bringing these vendors to your attention, your business and customers will benefit. 

Trade shows are another great way to make new connections with the companies that could elevate the performance of your operation. Our sales staff is in constant contact with many of the major trade show companies, and in this issue we offer our readership special editorial sections devoted to three of these businesses. The sections offer targeted stories, product news and more.  Stop by and see our staff members at the trade shows, and make sure and pick up a copy of the magazine in the distribution bins. 

In each issue of SGN, we also seek to entertain and inform our readership, covering everything from current industry merchandise trends and display to preventing theft and buying the right goods. For example, in the quick-read display story “Making Space for Sales – Display Tips for Shops Big and Small at Zoos and Aquariums” our Contributing Writer Hilary Danailova discussed how different retail spaces call for tailored approaches to display. The article includes the bonus sidebar “What Is Your Favorite Display Piece and Why?”

We also hope you enjoy reading in this issue about apparel, jewelry, signs, toys, beach items, souvenirs, home décor pieces and much more that are offered in a wide array of store types, including beach, resort, zoo, toy, boutique, inspirational, botanical garden, waterpark, pharmacy, college, Hallmark, gift, baby, cave and others. 

I welcome your comments, questions or suggestions about the magazine. Please email me at editorsgnmag@kanec.com or call 610-645-6940 ext. 0 and I will respond to you personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
610-645-6940 ext. 0



    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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