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Savoring the Summer Season – June/July 2018

June 14, 2018 No Comments

Scott C. Borowsky

The summer busy season is a time to pull out all the stops in terms of stocking a desirable merchandise mix and providing top-notch customer service. In each issue of Souvenirs, Gifts & Novelties (SGN), we strive to offer the best advice to supplement your efforts toward realizing a profitable season. This advice comes from true retail experts, your colleagues at all types of stores across the country. These owners, managers and merchandise buyers are highly engaged sources for the best insights into running a successful business.

In addition to your efforts at serving customers, attending summer trade shows is a great way to touch and feel all of the new products on the market and to meet the company representatives who could become terrific resources as you stock your store. But if you are not traveling to shows this summer, this edition offers special trade show sections where you can learn about new products that might be your next best-sellers. And, SGN in each issue offers ads from some of the best companies in the business, making the book a “trade show” mailed straight to your doorstep.

To commemorate summer and the season’s trade events, we offer expanded coverage of coastal, beach and resort stores. Shoppers who forget items, or who just want to buy fun remembrances of their visit, will always patronize these stores. While some customers in this group will be cautious spenders who travel on a budget, it is up to you to see just how profitable you can make your store by connecting with the portion of this demographic who want to shop and spend.
Also in the issue is a look at Made in the USA merchandise, and on the other hand, a story about internationally produced gifts. There is room for both types of goods in the retail landscape, and wise store owners will zero in on what their clientele wants to stock best-sellers.

We also offer articles on pet, gourmet and other types of gifts, back to school merchandise, toys, name-dropped items, apparel and accessories, windchimes, flags and banners, bath and body products, jewelry and many other types of inventory.
I hope you enjoy the issue. Please contact me with your comments and questions and with your suggestions on how to improve the magazine, by emailing editorsgnmag@kanec.com or calling 610-645-6940 ext. 0. And don’t forget to make note of our new address: 1062 Lancaster Ave., Suite 15-F, Bryn Mawr, Pa., 19010

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine



    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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