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Having the Confidence to Grow Your Business – May 2018

April 30, 2018 No Comments

Scott C. Borowsky

Success in any business endeavor can involve applying convictions to the everyday tasks that lay a solid foundation for a future of great results. Thinking ahead in this manner requires confidence that the path will lead to success. At the same time, humility is needed when it becomes apparent a change of course is the best way forward.

Whether you are staying the course in your business or making big changes, SGN is here to help. In each issue, business owners share their knowledge and plans with our readers. These invaluable insights are coupled with ads from some of the best vendors in the business to bring you a magazine full of great operational ideas and merchandise resources. And each November and May, as a special bonus, we bring you the Profiles in Excellence feature. The profiles are an excellent way to learn more about our vendors.

The edition is also packed with interesting and informative editorial. For example, in the Stationery Section, we bring you a story that features interviews with four stationers discussing their best-sellers. The section also offers a special look at the Audubon Shop in Madison, Conn.

The Gifts Section provides even more insights from garden centers, florists, gift shops, pharmacies, hardware and discount stores. And the Jewelry section contains three useful articles plus bonus quick-tips sidebars.

The magazine also features the regular zoo and aquarium section and stories on fashion accessories at boutiques, gems and minerals at science museums and caves, and apparel at museums, college stores, resorts and beach stores, country stores and other types of retail outlets. We also offer a personal care merchandise section, a quality gifts at resorts article, an edible gifts story, toys and games coverage and much more.

I hope you enjoy the issue. To get a personal reply, please email or call me with your comments, questions or suggestions at editorsgnmag@kanec.com or 610-645-6940.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine



    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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