• Aurora


March 23, 2018 No Comments

NY NOW® Winter 2018 Market: From Natural Fibers and Neutral Colors to Handmade Treasures and Aspirational Wares, NY NOW Had it All

NY NOW®, the Market for Home, Lifestyle + Gift, dazzled New York City with all the latest home, lifestyle and handmade trends during the winter 2018 market which took place in February at the Jacob K. Javits Convention Center. More than 2,300 premier established and emerging brands showcased thousands of products in hundreds of categories for buyers and shop owners to choose the products that their customers will love. The industry shined, and attendees were treated to a marketplace event filled with innovative products and design concepts around every corner in categories such as: home decor and furnishings; tabletop and housewares; children’s toys and pet products; floral and garden accessories; jewelry; stationery; as well as personal care and accessories for men; women and children; and more.

“This season, the market trended towards natural elements including organic shapes, neutral colors and natural fibers, yet at the same time we also saw bold elements and a touch of whimsy,” said Randi Mohr, group show director, NY NOW and vice president, Emerald Expositions. “It’s always exciting for us to gather and watch these trends take shape at each Market. We can’t wait to see what is in store for summer!”

Attendee and Exhibitor Highlights
The winter 2018 market was bustling with business between attendees and exhibitors. Some attendees commented:
“Attending the NY NOW show is a must for your business, large or small whether a gift shop, toy store, craft/artisan, designer service, etc. It allows buyers from all over to shop for the newest, most innovative products on the market all in one convenient location. There’s so much to see at the show, and it’s logistically set-up in a manner that flows from one category to the next. I wouldn’t miss attending the NY NOW show for my business [and] neither should you.” – Lori Villi, Ms. Cellaneous, Forest Hills, N.Y.
“I always find what I’m looking for at NY NOW!” – Stacey Stachow, Wadsworth Atheneum Museum of Art, Hartford, Conn.

“We are always on the lookout for new items and new vendors that make us different from other retailers. It is nice to see so many new manufacturers that we haven’t seen before at this show. We are looking forward to showcasing these new products at our store.” – Marsha Dautch, Jenss Décor, Amherst, N.Y.

“My mission as Creative Director at Papersmiths is to seek out wonder-inducing, design-led products that inspire and delight our customers. Attending NY NOW for the first time this year I was pleased to discover a compelling representation of completely new brands as well as making initial contact with brands that had recently come to my awareness. Papersmiths is based in the UK so it’s a fantastic opportunity to catch up with our existing brands and see their new collections in person. Altogether the show provides an inspiring and efficient buying experience.” – Sidonie Warren, Papersmiths, Bristol, UK

“We’ve been coming to NYNOW for about 10 years – as exhibitors in the past and now as buyers. I feel it’s really important to come to the show. I never leave disappointed. Vendors are best in their field and the entire event feels ‘special.’ Traveling from the West Coast is an expense but I never feel that it’s not worth it – in fact I think that it’s imperative that we attend NY NOW to stay ahead of trends in retail.” – Fiona Richards, Cartolina, Nelson, BC

Additionally, leading and upcoming brands showcased their wares to buyers from around the world and appreciated the positive impact that NY NOW has on their business. Exhibitors commented:
“Having done markets for the last 10 years, I can easily say NY NOW is hands down the best. …The quality of buyers is more refined than any other show and NY NOW is the only place you find those bigger buyers. It’s a game-changer for any business!” – Andrew Schuster, Shupaca

“We really see a lot of international buyers, our national chain store buyers, and a lot of specialty stores that are high-end and really relate to our brand. …We keep coming back to NY NOW because of the energy of the show, the buyers that we love, the people that we see here and the new accounts that we open.” – Trish Moreno, Little Giraffe

“We see great buyers, our loyal buyers from the U.S., but we also see crowds from Europe, Latin America and South America. Everybody’s eager to see what’s here now and what’s new now.” –Roberta Schilling, Roberta Schilling Collection

Award-Winning Products
NY NOW’s robust award programs honored extraordinary product offerings from exhibitors across the Market. Highlights included:
“Best in Market” Award – Recognized the one standout product among the 10 separate section category winners of the “Best New Product” Awards. At the winter market, the “Best in Market” Award was judged by Maxwell Ryan, Founder of Apartment Therapy who honored Pretty Rugged Gear for the Pretty Rugged Blanket.

Best Exclusive Launch Award– Recognized one standout product that made its official debut exclusively at the winter 2018 market and was selected as part of the destination new product display. This winter, the Manhattan Collection from Harlow & Grey, represented by Karen Alweil Studio was honored.

Eco Choice Awards – Selected from the popular sustainability: design for a better world®display, this award honored products with sustainable practices. This year’s winners included Nexten Pro Inc., Itza Wood and Shupaca. 

Accent on Design® Awards – Recognized product design excellence, innovation and creativity among NY NOW’s Accent on Design® exhibitors, a juried collection of contemporary design brands. 

The NY NOW summer 2018 market will take place at the Jacob K. Javits Convention Center in New York City starting on Sunday, August 12 at 9 a.m. and will close on Wednesday, August 15, 2018 at 3 p.m. For more information and to stay updated on registration and Market news, please visit www.nynow.com.



    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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