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Getting Creative for Successful Selling
March/April 2018

March 23, 2018 No Comments

Scott C. Borowsky

The detail work of choosing just the right merchandise can lead to a big picture in your store of goods that will sell. How you choose these items is part knowing your clientele, part instinct, and many parts luck and timing. Don’t get discouraged if a gift choice that promises success by meeting a criteria just doesn’t appeal to your shoppers. Missteps are an inevitable part of doing business and serve as a learning experience to apply to future buying.
Each issue of Souvenirs, Gifts & Novelties (SGN) offers ads to inspire new purchases coupled with independently-produced editorial that illuminate trends and give valuable advice from real retail experts – your store colleagues from around the country. The vendors who choose to put their confidence in SGN by advertising with us know they will reach retail decision-makers for great results. And the stores owners, managers and buyers who participate in interviews for articles written by our team of Contributing Writers offer insights that might otherwise never get disseminated.

Apparel is a strong category for our readership, and each spring the magazine offers a special focus on wearables and accessories. This issue is no exception and we bring you a special “Apparel Report · Advice for Best Sales Results” that includes stories about apparel and fashion accessories at boutiques, botanical gardens, public lands and beach, resort and outdoor-merchandise retailers. Also in the section are fast-to-read bonus sidebars that cover shoplifting, how flowers influence product design at botanical garden shops, top-selling T-shirt colors, best-selling hats, footwear and sunglasses and selling more baby apparel and fashion accessories.

The apparel and accessories section is extensive, but there is so much more to read about in this edition. For example, in the Stationery Section, there are stories on trends and display tips for stationery and greeting cards and on selling more signs at resorts. And in the Pet Gifts section we offer the story “Best-Sellers to Bark About – How to Sell More Pet Gifts at Pet Boutiques.”

Museums offer a solid platform to sell all types of merchandise, from high-end to inexpensive. This issue includes coverage of selling quality and gem and mineral gifts and home accent items at art and science museums, and doing well with coastal-themed and nautical gifts at maritime museums.

The issue also offers stories on Christmas trends, jewelry, licensed merchandise, sports souvenirs, edible gifts, personal care products and candles, zoo and aquarium shops, toys and more.

I hope you enjoy the magazine. Please email me at editorsgnmag@kanec.com, or call 610-645-6940 with your comments, questions or suggestions  and I will reply to your note or call personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine



    • “The last hour of the last day of the show, a lady came in carrying our ad from Souvenirs, Gifts & Novelties (SGN). She placed an order for the customized surfboard plaques, but then I also up-sold her a floor display of Dean Russo dog signs.

      “So, [one,] the ad brought her into the booth, and [two,] the order ended up three times larger than it would have been. If she didn’t see the ad, she wouldn’t have been in the booth. She reminded me ‘See, your ad worked,’ ”
      – Tim Smith, SJT Enterprises, Inc., Westlake, Ohio

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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