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The Best Advice for Better Sales
February 2018

February 1, 2018 No Comments

According to a press statement from the National Retail Federation (NRF), holiday sales during November and December of 2017 increased 5.5 percent over the same period in 2016 to $691.9 billion. The results exceeded NRF’s forecast and marked the largest increase since 2010 after the end of the Great Recession. The numbers point to an optimistic outlook for some shoppers, and retailers can capitalize on this situation by offering the best merchandise, pricing and customer service to their loyal and new customers.

Scott C. Borowsky

In the articles offered in each issue of Souvenirs, Gifts & Novelties (SGN), we strive to bring store owners, managers and buyers new tips and advice that will help contribute to the best customer experience and create shopping momentum for better sales. The ads are another way we serve readers, and each issue brings our audience a look at the best new and proven merchandise. This February 2018 edition is no exception, and in it we also bring you many bonus features, including a special section to commemorate February’s American International Toy Fair in New York City. The section contains stories covering all types of toys for every age group.

Also in the issue, we offer an ASD Special Report section that includes stories on general merchandise, personal care and beauty products and more. Additionally, there is a section that covers sales trends at general and gift stores and hospital and country stores. Don’t miss the Halloween Show and Merchandise Preview where we interviewed party stores to find out the best-selling merchandise. And the Outdoor/Garden Feature offers interesting stories on florists, garden centers and botanical gardens. 

Each issue of SGN also includes stories on jewelry, apparel and accessories, and in this edition, we look at these categories as they relate to public lands, boutiques, inspirational stores and others. Additionally, in the Resort and Beach Stores section, we cover gifts, apparel, souvenirs and more, and in the Gems and Minerals section, we look at home decor and jewelry gifts at caves and rock shops. And in the Zoo and Aquarium section, we look at name-dropped and baby animal-themed goods. 

We are moving this month, and our new address is: 1062 Lancaster Ave., Suite 15-F, Rosemont, Pa., 19010.

I hope you enjoy the issue. If you have comments, questions or suggestions, please contact me by calling 610-645-6940 ext. 0 or emailing editorsgnmag@kanec.com and I will respond to your call or note personally.

Scott C. Borowsky

President and Executive Editor

Souvenirs, Gifts & Novelties magazine

1062 Lancaster Ave., Suite 15-F

Rosemont, Pa., 19010.

editorsgnmag@kanec.com

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Testimonials

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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