• Aurora

May 2017

May 1, 2017 No Comments

Stationery, Signs, Frames and Party Supplies Section
Where Paper Presents Profits – Stationery Is Still a Core Seller for Certain Shops
A look at the state of business for stationery shops.

Bonus Sidebar: All Together Now – Selling Different Merchandise with Similar Designs

Bonus Sidebar: Are Jewelry and Stationery a Match? 

Bonus Sidebar: Pressing Matters – Where Does Letterpress Stand? 

Selling Signs Successfully – Trends at Hallmark and Gift Stores  
Signs of all kinds, including wooden, metal and vintage, are each showing strong sales for stores. 

Hallmark and Gift Store Report – The Picture on Frames, Calendars and Writing Instruments
A look at the sales outlook for frames, calendars and writing instruments.

Bonus Sidebar: The Sales Read for Writing Instruments 

Party Store Fun Goods for Festive Times – Selling Decorations, Balloons, Gift Wrap, Stickers and More 
The sales picture from party stores.

Taking Noshing Up a Notch – Selling More Treats and Gourmet Gifts 
Store staff members explain how to boost customer interest in edible merchandise. 

Bonus Sidebar: Filled or Solid – What Type of Chocolate Sells Best? 

Sowing Seeds for Sales – Selling More Home Decor Items at Botanical Gardens 
Home décor items—most with a garden or nature theme—are finding their way onto the sales floors of garden centers and botanical gardens.

Changes Generating Sales – Merchandise Trends in Hospital Gift Shops 
Trends in gifts with meaning at hospital gift stores.

Products that Pamper – How to Sell More Bath and Body Products 
Store owners discuss the types of products people most love to buy from health and beauty boutiques.

Bonus Sidebar: Why Offering Scents Always Make Sense 

Baby Gifts, Goods and Keepsakes – The Best-sellers and Most Memorable Merchandise 
A look at what is selling for babies.

Sunny Sales Near the Surf – Gifts, Sunglasses and Jewelry Best-Sellers 
The picture on select merchandise trends at seaside locale stores.

Bonus Sidebar: Do Men’s, Women’s or Unisex Sunglasses Sell Best? 

Selling Gems and Minerals – From Loose Stones to Artful Gifts and Decor
The stone gift selling picture at caves and caverns.

90 Bonus Sidebar: Why Lighting Can Mean Bright Sales 

Exhibiting Good Taste – Museum Gem and Mineral Jewelry Best-Sellers 
The factors that go into selling more gem and mineral jewelry gifts at museum stores.

Jewelry and Art – How Museum Gift Shops Are Standing Out with Accessories 
A look at the jewelry sales picture at a selection of museums.

Bonus Sidebar: Four Tips to Sell More Jewelry 

Tips to Sell More Jewelry at Jewelry Stores and Boutiques 
Jewelry retailers share their sales strategies.

Bonus Sidebar: Finding Workers Who Are Gems – The Most Important Qualities in Employees 

Apparel and Accessories  
Perfect Pairings – Apparel and Fashion Accessories at Apparel Boutiques 
Tips from apparel boutiques to boost sales.

Bonus Sidebar: A Small Survey of the Top-selling Accessories  

Inspirational Stores – Selling Tips for Moving More Merchandise 
Inspirational store staff members offer tips to highlight apparel items and improve sales. 

Tips to Sell More Tees – Name-Dropped T-shirts at College Stores 
Advice to sell more T-shirts from a selection of college stores.

Zoos and Aquariums 
Getting T-Shirt Sales Soaring at Zoos and Aquariums 
An article that includes strategies to sell more T-shirts.

Bonus Sidebar: Baby and Toddler Apparel: How Well Does It Sell? 

Memories from the Wild – Tips to Sell More Souvenirs at Zoos and Aquariums  
Advice to sell more souvenirs at zoos and aquariums.

Bonus Sidebar: Top-Selling Souvenirs Under $10 

Nature’s Playground – Best-Selling Plush and Toys at Zoos and Aquariums 
A look at plush and toy best-sellers.

Bonus Sidebar: How to Fluff Up Plush Sales 

Plush and Toys 
Creating Community – How Toy Stores Are Becoming Destinations for More Than Just Shopping  
How toy stores are offering hands-on fun along with merchandise.

Bonus Sidebar: How to Introduce New Merchandise 

Easy Fun at Hardware Stores – Selling Toy Cars, Plush, Doll Houses, Classic Playthings and More
How neighborhood hardware store are doing well with a selection of toys and plush.

Blooming Toy Sales – Tips to Sell More Plush at Florists 
For this article, florists offer tips to make plush a must-have selection for customers.

Public Lands Partner Stores 
Generating Profits for Parks – What Is New This Season at Public Lands 
In this article, public lands retail officials share merchandise trends.

Special Occasion Merchandise 
Party, Gift and Hallmark Stores: Trends in Year-End Selling 
How Christmas racks up sales for party, gift and Hallmark stores.



    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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