Halloween Show Section Where You Can’t Disguise Selling Success – Costume Trends at Costume and Party Stores This article covers costume trends as observed by stores in Georgia, Texas, Massachusetts and South Carolina. Selling More During Halloween and Fall – The Party Supplies and Decorations Picture at Gift Stores Gift store staff members discuss successfully […]
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By Karen Appold By displaying apparel in attractive ways, appealing to your demographic and employing good customer skills you can take your apparel sales to new heights. Regarding clothing displays, Anita Morris, gift shop/office manager, Dakota Zoo, Bismarck, N.D., has found that using mannequins works well. “This gives customers a better look at the merchandise […]
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T-shirts and hoodies are staples at college stores across the country, and selling more of these items depends on a wide range of sales techniques from customer service to special promotions. Sales success also depends on selecting the right merchandise to appeal to school shoppers, as well. School store staffs offer their tips and reveal […]
Read more...At discount and variety stores, jewelry and hair accessories are business staples. Top selling items in both categories vary greatly, as do display techniques, but both are strong sellers for shops. From eclectic city variety stores to small town discount stores, there is plenty of “variety” when it comes to these items and their display. […]
Read more...Urban Expositions President and CEO Doug Miller has announced two strategic changes to the company’s management team and structure, fueling the firm’s continued aggressive growth and industry leadership. Craig Dooley has been appointed executive vice president, leading the Urban team and portfolio, the North American business of London-based Clarion Events. Greg Topalian, president and founder of […]
Read more...With so many friends and customers affected by the horrific fires in Gatlinburg, Tenn., Brumlow Mills, parent company of Flagship Carpets and Jane Farrell Turf & Carpets, “wanted to do what little we could to give back,” said Randall Thrasher, president. In mid-December, 2016, Marsha Long, vice president of sales for Flagship Carpets, made a […]
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The new year promises to be interesting in terms of the consumer mood and spending habits. We at Souvenirs, Gifts & Novelties (SGN) will continue to bring our readership the best articles covering trends in our retail universe. This world includes all types of attraction stores as well as gift, apparel, jewelry, hospital, inspirational, cave, […]
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By Natalie Hope McDonald Children’s museums are about creating sparks, about finding fun new ways of learning in enriching spaces with family and friends. At the Delaware Children’s Museum in Wilmington, Del., worlds of science, math and adventure collide with interactive exhibits and a gift shop stocked with educational merchandise for the whole family. Joseph […]
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By Hilary Danailova Lots of children yearn to leave the zoo with an animal they’ve fallen in love with — like the adorable red pandas at Henry Vilas Zoo in Madison, Wis., or the cuddly polar bears at Point Defiance Zoo and Aquarium in Tacoma, Wash. “Obviously you can’t take home the ones that are […]
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By Karen Appold There’s something extra special about merchandise that will benefit a charity, good cause or workers and craftspeople in developing nations. Customers feel extra good about their purchase. Not only are they buying something that they or a gift recipient will enjoy, but they are helping others, too. One of the world’s largest […]
Read more...“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
– Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID
“We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
– Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI
“…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
– Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.
I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
– Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.
“Thanks for your magazine. I really enjoy it and learn from it monthly.”
–Susan Michener, Admission/Gift Shop Manager, The Montgomery Zoo, Montgomery, Ala.
“I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
– Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill
“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
– Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota
“The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
– Marifrances Trivelli, director and store buyer, Los Angeles Maritime Museum, San Pedro, Calif.
