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Spinning Ahead

The Future of Fidget Spinners

Fidget spinners have enjoyed great success. But what does the future hold for them? Emma Hill, store director at Boston Children’s Museum Gift Shop, Boston, Mass., wouldn’t be surprised to see fidget spinners remain popular through the fall. “Some younger guests have 20 or more of them, and they are looking to collect more,” she said. “They are like a modern Beanie Baby fad, but with a 2017 techie twist.”

Kathryn Swinimer, retail operations manager, Calgary Zoo, Calgary, Alberta, said fidget spinners have not been as popular in Canada as in the United States. “This is often the case; trends often occur later in Canada than in the United States and often do not happen at the same level of obsession,” she said. “I brought some in that are branded with our logo, so it becomes a souvenir of the zoo, rather than just a current trend.”

Jason Weatherford, corporate director of retail, merchandising and imaging, Six Flags Entertainment, Grand Prairie, Texas, said fidget spinners have already come way off their high water mark that was seen during the month of May. “May was about availability,” he said. “As more and more goods hit the market, June became about variety. June was very good, but parks had to work harder to have a good variety as the item became more about collecting different styles. Now, in the middle of the summer, it’s still about variety.” The company has sourced licensed DC Comics, Looney Tunes and professional sports team pieces that have done well. Six Flags is in the midst of developing its own line of DC Comics and Looney Tunes dimensional spinners that are expected to be good selling core items in the fourth quarter of 2017 and into 2018.

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