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January  2 0 1 7

t a b l e  o f  c o n t e n t s



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A merchandise display at Simplicity D├ęcor in Kirkland, Wash. Selling more gifts starts with stocking the right items, the owner said.


elling more gifts starts with stocking the right items, according to A Suraphong Liengboonlertchai, owner of Simplicity Décor in Kirkland, Wash. “I try my very best to find the most unique, trendy and inspiring items I could possibly find at tradeshows, or even when I travel for pleasure,” he said. “I always keep my eyes and ears open.”

Liengboonlertchai added that it’s best to look for items that you would want to buy. “Offer items that resonate with you personally,” he said. “If you believe in your products, you will sell more of them without trying to sell them.”

Tim Purcell, co-owner of Grapevine Farms in Cobleskill, N.Y., agreed that finding unique products helps sell more gifts. “We are always curating products that are unique to our area, that cannot be found at a ’big box store,’ and we work very hard to stay on-trend with what we offer,” he said.

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