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Are Jewelry and Stationery a Match?

At Tender Loving Empire in Portland, Ore., simple brass necklaces and earrings from local lines sell best. Photo by Jaclyn Campanaro.

Sales of gift and accessory items had been flagging at Avalon Stationery & Gifts in Houston – until Manager Charlene Littleton added a line of jewelry by a well-known local artisan. “We sold quite a few of them for Valentine’s Day,” Littleton reported in March. The minimalist styles in sterling silver and copper aren’t cheap - most cost $125-150 - but the handmade factor is appealing. “It’s more unusual and artistic,” said Littleton of the jewelry line.

Not all card shops sell jewelry, but when stationers do expand their giftware, bracelets and earrings are often part of the mix. And locally made, handcrafted styles are a winning formula, according to the stationers we spoke with. At Tender Loving Empire, a card and gift shop in Portland, Ore., simple brass necklaces and earrings from local lines sell best, said Manager Meghan Westby. And at Paper Moon in McGregor, Iowa, “when possible the jewelry is one-of-a-kind vintage,” said Owner Louise White.

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