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February  2 0 1 7

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Sesame Street plush at the Strong National Museum of Play. The store manager eliminates clutter around items to make toy displays eye-catching


ig Bird, Cookie Monster and Slinky captivate the pint-sized shoppers at Everything For Play!, the gift shop of The Strong National Museum of Play in Rochester, N.Y., — as well as their older siblings, their parents and even their grandparents.

And that’s deliberate. Shane Rhinewald, a spokesperson for The Strong, said the nation’s only dedicated play-themed museum is determined to engage visitors of every age, and to send them home with merchandise that reflects that engagement. “Our shop is dedicated to play, and to letting our guests take that experience home with them,” Rhinewald said. “And we believe play is important for all ages.”

The Strong boasts the world’s largest collection of toys, dolls, games, and other artifacts related to play — more than 450,000 items spread out over 100,000 square feet of exhibits. They include up-to-the-minute trends like Pok√©mon Go, as well as classic entertainments at the National Toy Hall of Fame and the recently opened World Video Game Hall of Fame.

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