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Trade Show News
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t a b l e o f c o n t e n t s
Trade Show News
Souvenirs, Gifts & Novelties Reader Testimonials
“I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
Momo’s Tree House
“The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
director and store buyer,
Los Angeles Maritime Museum,
San Pedro, Calif.
Kim Zies and Rachelle Rodriguez of the Children's Museum of Denver at Marsico Campus. Customers still want to play with and touch and feel products before buying them, the associate director of guest services said.
n order to compete with the growing number of online retailers and all the bells and whistles they offer, Tiffany Kocurko, store director, Great Lakes Science Center, Cleveland, Ohio, said the first step is to create awareness for your museum’s online store. “People won’t shop it if they don’t know it’s there,” she said. The center’s website features images of the store and its products, and describes all of the fun things visitors can find at the store—which encourages them to shop when they visit.
In addition, Kocurko said you need to have an assortment of unique items that support your mission and objectives. “We include messaging on the store’s home page that tells shoppers that their purchase supports the center,” she said.