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October

2017

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Souvenir




INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

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2017

Aug/Sept 2017
June/July 2017
May 2017
March/April 2017
February 2017
Januray 2017

2016

Nov/Dec 2016
October 2016
Aug/Sept 2016
June/July 2016
May 2016
March 2016
February 2016
January 2016




August/September 2 0 1 7

t a b l e  o f  c o n t e n t s



Commentary
Executive Digest
Trade Show News
Show Calendar

Souvenirs, Gifts & Novelties Reader Testimonials

“I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
Heather Mohorn,
Momo’s Tree House
Philadelphia, Pa.

“The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
Marifrances Trivelli,
director and store buyer,
Los Angeles Maritime Museum,
San Pedro, Calif.







Kim Zies and Rachelle Rodriguez of the Children's Museum of Denver at Marsico Campus. Customers still want to play with and touch and feel products before buying them, the associate director of guest services said.


n order to compete with the growing number of online retailers and all the bells and whistles they offer, Tiffany Kocurko, store director, Great Lakes Science Center, Cleveland, Ohio, said the first step is to create awareness for your museum’s online store. “People won’t shop it if they don’t know it’s there,” she said. The center’s website features images of the store and its products, and describes all of the fun things visitors can find at the store—which encourages them to shop when they visit.

In addition, Kocurko said you need to have an assortment of unique items that support your mission and objectives. “We include messaging on the store’s home page that tells shoppers that their purchase supports the center,” she said.

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