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Julia Christianson, a staff member at Landis Gifts & Stationery LLC, who works in sales and graphic design. Invitations for 1st, 2nd and 3rd birthday parties are popular sellers at the store.

f you ask Edie Frere, owner, Landis Stationery, Los Angeles, Calif., correspondence is not dead. “We are selling lots of boxed stationery, more than ever before in fact, because people realize the value of receiving a handwritten note in their mailbox,” she said. “No one has ever cherished a fax or email. They want something to hold on to.”

While examining trends, she notes that in the past five years the store’s biggest growth market was in male customers. “But now it’s across all types of groups, including Millennials,” said Frere, who points to a June article in The Boston Globe that cites a surge in 18 to 34-year-olds buying greeting cards.


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