Click here to read samples from our Nov/Dec 2017 issue

Nov/Dec

2017

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Merchandise Trends




INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora

GTS

ARCHIVES

2017

October 2017
Aug/Sept 2017
June/July 2017
May 2017
March/April 2017
February 2017
Januray 2017

2016

Nov/Dec 2016
October 2016
Aug/Sept 2016
June/July 2016
May 2016
March 2016
February 2016
January 2016




May  2 0 1 6

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar







Mary Lou Faas, store manager, Ruth's Hallmark, Bear, Del. All the Ruth’s Hallmark stores have designated frame departments, but special displays are made to commemorate notable calendar dates.


hanks to smart phones, people take a lot of photographs these days. While many of those photos will never move beyond their digitized state, on occasion, actual images do get printed onto real photo paper. If people are going to go to the trouble, it follows they’re going to want unique frames to immortalize those images.

Richard Serata co-owns sixteen Hallmark stores along with his brother. The stores are all conveniently called Ruth’s Hallmark and are mostly concentrated in southern New Jersey, with a couple in Pennsylvania and two more in Delaware. Serata said they do a big business with Malden frames, although not so much the traditional variety. “Sentiment is important to our customers so most of the Malden frames we carry do have sentiment on them. It can be as simple as Mom or Dad or Sister imprinted on the frame but having some kind of sentiment on there adds a great deal of value to our customers,“ he said. “Traditional frames can be purchased in all the big box stores. But having a selection of sentiment frames is something a little different, given that we’re specialty and people are coming into our stores for sentiment product.“

More...











Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar