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March  2 0 1 6

t a b l e  o f  c o n t e n t s



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A clean, neat display at Grandiflora Home and Garden LLC. The partner and main buyer said that she displays collectibles along with signs and other items to give them a homey feel.


ne of the best ways to sell more signs at stationery and gift stores is to hang them up, according to Trisha Brink, partner and main buyer at Grandiflora Home and Garden in Lynden, Wash. “We love to feature our signs in our themed vignettes to help people envision them in a home-like setting, ” she said. “We also have a great picture rail shelf that we are able to set the signs up on near our 12-foot ceilings.”

Brink said that hanging up the signs keeps them from overwhelming her customers. “It gets the signs up off the floor so you ’re not overwhelmed by so much verbiage, ” she explained. “It makes it easier for the customer to wander around and read each sign as they have the time to do so. Too many words directly in your face is a turn-off to most people. ”

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