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E X E C U T I V E   D I G E S T




SGN’s Larry White To Be Honored by the Living Legends Association

Larry White

Souvenirs, Gifts & Novelties (SGN) magazine’s Advertising Director Larry White has been selected to receive The Golden Lily Award from the Living Legends Association. The laurel will be presented to White on Wednesday, November 2, 2016, during the Smoky Mountain Gift Show in Gatlinburg, Tenn.

White has had a successful 40-year career in sales, and has been with SGN for over 25 years. During his tenure with SGN, he has been integral in building the magazine into a voice for the destination retail industry that showcases the best merchandise.

“He has exemplified the belief of doing ‘assist you’ selling, or of helping people by creating a win-win situation,” said Scott C. Borowsky, SGN’s president and executive editor.

The award presentation will take place during the Living Legends Award Cocktail Party, and buyers and vendors are welcome to attend the event to celebrate White’s current and future accomplishments in the industry.

The Living Legends Association is the national association of the souvenir trade, and regularly recognizes with The Golden Lily Award business leaders who have worked long-term for the benefit of the industry.



Jennifer McConnell Is Named New Account Manager for Souvenir Avanti’s Retail Division

Souvenir Avanti has announced that Jennifer McConnell is the new account manager for the Retail Division.

McConnell started with the company three years ago as a receptionist and was quickly promoted to the position of Order Entry Analyst for the Ad Specialty Division. In March of 2014, she was again promoted to account manager for the entire United States Ad Specialty division before taking maternity leave in August of 2014. Now back to work, she is excited to start this new position.











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