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Sophie Goad, guest services representative at the Lake Superior Zoo, Duluth, Minn., photographed with merchandise. The assistant director of guest services said the wider the range of custom items carried, the better.

hen looking to sell more name-dropped souvenirs, take a good look at your logo and name drop. Are they appealing to the eye? “Some company logos are great for paper and ad purposes, but not for retail goods,” said Laura Vanlue, retail buyer, Glenwood Caverns Adventure Park, in Glenwood Springs, Colo. “If the logo is boring, the product will not sell.” Sometimes organizations will have one logo for merchandise and one for ad purposes. A colored logo is always a plus.

When choosing product, consider your demographic and target market; buy for that audience. “Think about what is special and unique about your attraction and gear your name-drop purchasing to that end,” Vanlue says. Also consider each product’s packaging. Will it hold up well and look nice on display shelves, baskets and with other merchandise? Will it travel well? Does the merchandise harmonize with your property and look like the market you’re targeting?


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