There is always much to be learned from your retail industry colleagues, but also valuable are your own insights gleaned from years of experience and trial and error. Putting all of this knowledge into operating a store can put you on a path to success, and in each issue of Souvenirs, Gifts & Novelties (SGN) we attempt to add to your bank of knowledge so you have even more tools at your disposal.
The winter trade show season is upon us, and SGN’s staff members will attend all of the important events of the season, so look for us at Surf Expo, the New York and Philadelphia shows and at other gatherings. In this the last issue of 2015, we offer a special Surf Expo section to help you prepare for the event, as well as expanded trade show coverage.
This is also the second of two Profiles in Excellence issues of the year, and we offer over 30 pages of profiles. These short stories are a great chance to learn more about all types of industry vendors, and are a special advertising opportunity for the companies. The profiles cover businesses that offer trade shows, licensed merchandise, jewelry, fashion accessories, personal care, snacks, signs, holiday merchandise, apparel, gifts, gems and mining rough, home décor, toys and others.
We also offer the best coverage of the merchandise categories that you care about. In this issue are stories about apparel, accessories, gifts, T-shirts, western merchandise, licensed merchandise, jewelry and fashion accessories, candles, personal care, candy and snacks, signs, collectibles, name-dropped merchandise and plush and toys.
The issue is packed with interviews from a broad spectrum of store types including beach, resort, winery, campground, party, college, Minor League Baseball, gift, jewelry, hospital, museum, botanical garden, inspirational, Hallmark, country, discount, variety, discount, general, party, baby, waterpark, amusement park, cave, cavern, zoo, aquarium and others.
We also offer the best display advice, a listing of upcoming trade shows, unmatched coverage of new products and industry news.
I hope you enjoy the issue. Please email me at email@example.com with your comments, questions and suggestions and I will respond to your note personally.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“In business or in life, don’t follow the wagon tracks too closely..”
–H. Jackson Brown, Jr.