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Commentary
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Resort Merchandise Roundup

Trends and Selling Tips

By Jessica Leigh Brown


The Five and TENN general store, located at the Omni Hotel in downtown Nashville, Tenn., focuses on bringing in local customers as well as hotel guests, said Debra Hollenbeck, retail manager. Hollenbeck is pictured here.


he retail angle of a resort store depends primarily on its location and target demographic. Increasingly, resort stores located in urban areas are aiming to attract locals in addition to hotel guests-a strategy that’s bound to boost sales.

Foxwoods Resort and Casino in Mashantucket, Conn., has several demographic targets. “We’re a Native American-owned casino resort that’s been in business for more than 23 years and we are just over 8 million square feet, which makes us the largest in North America,” said Retail Manager Annette DuBois. “We really are a regional resort casino, so we have a huge locals business during the week, with out of town guests on the weekends.”

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