Table of Contents
Trade Show News
Sales that Fly High
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Know Your Product
to Sell Your Product
Buying and selling food is an important sensory experience for seller and customer alike, and operators suggest making the most of this experience in order to boost food sales. The easiest way to do this? Sample the products yourself. “Know what you’re selling,” said Spink. “We taste test what we sell. That way if a customer asks, we can give honest feedback. Also, have it visible and right by the cash registers. It just may appeal to that last minute sweet tooth a customer has while making their purchase.” Gilbert stressed the importance of knowing a product’s ingredients, as well. “Get to know their origin and story, and their allergen content. You can’t carry everything, so find out who else in your area carries candy and what they carry, so you can recommend other places your customers may be able to look. It may seem counterintuitive, but your customers will appreciate your help and knowledge and come back.”
Another easy way to boost food sales is to give a new twist to old favorites, particularly with items made in-house. “Try something different. We’re always working with new flavors and products to see what might be our next best-seller,” said Horner. “We have come up with a lot of great ideas by trying something new. Recently we’ve introduced our Fanatic Apple to tie in with the Kennywood Fanatic promotion. An apple dipped in caramel and fudge (with our signature black and yellow drizzle) is an item our guests have taken a liking to.”