The retailing industry is full of well-researched methods of doing business and connecting with customers. So new ideas used in concert with proven strategies can be refreshing way for shop owners and buyers to operate their stores. Smaller retailers are in a perfect position to try unique displays and new merchandise tailored especially for the local audience they know so well, and maybe even reach new customers in the process.
Each issue of Souvenirs, Gifts & Novelties brings you advice and tips from your industry colleagues throughout the country. By letting retailers who are deeply engaged in the business speak up and share their experiences, it is my hope that new ideas and creative approaches will become apparent to our readership.
In this edition we offer 30 articles and 22 bonus sidebars covering selling strategies for all types of merchandise at resorts, caves and caverns, airports, zoos and aquariums, garden centers, agricultural attractions, botanical gardens, sports fan stores, beach stores and many others.
While physical stores are a great laboratory in which to test new ideas, there is nothing quite the same as traveling to trade shows as a means to spark retailers’ imaginations. Meeting with vendors, seeing and touching new merchandise and taking advantage of educational opportunities are all solid reasons to make these trips. In this issue, we offer special sections that include details on and news from three upcoming events as well as product information from a selection of the shows’ exhibitors.
Additionally, the edition includes the 2015-2016 Annual Buyer’s Reference Guide, which is a list featuring information regarding many of the industry’s leading vendors.
I hope you enjoy the issue. If you have questions, suggestions or story ideas, please contact me directly at firstname.lastname@example.org, and I will respond to your email personally.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“It’s great to work with somebody who wants to do things