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October  2 0 1 3

T R A D E  S H O W  N E W S

Emerald Expositions’ Sports Licensing and Tailgate Show

Newly Acquired Sports Licensing and Tailgate Show Showing Strong Growth

Emerald Expositions’ newly acquired Sports Licensing and Tailgate show, taking place January 16-18 at the Las Vegas Convention Center, is already 80 percent sold out of exhibit space.

Attendees will have the opportunity to see more than 400 exhibitors representing every possible product category and holding licenses for all of the major professional and collegiate sports. Key licensees have already signed up to exhibit, including: The Northwest Co.; Forever Collectibles; Great American Products; Rico Industries; The Memory Co.; Fabrique Innovations; Wincraft; Team Sports America; Team ProMark; Hunter; G-III; Forty Seven Brand; VF Licensed Sports Group; Littlearth Productions; Fremont Die Consumer Products and Concept One Accessories. Licensors returning will be the NBA, CLC, LRG, FIFA and Nascar, among others.

The show attracts buyers from all types of retailers: specialty shops, fan shops, department stores, sporting goods stores, online retailers, and collectibles and gift stores. The marketing program has been expanded to reach an even broader audience for 2014.

Veteran exhibitor, Great American Products, looks forward to the 2014 show. “The Sports Licensing and Tailgate Show always drives quality decision makers from both retail and e-commerce operations,” said Wally Gullick, VP Sports Division at Great American Products. “We look to the show annually as a means to showcase our new looks and attain the buyers' critical feedback we need to make sure we are delivering the products and services that will maintain and grow our presence in the marketplace.”

Visit to register.


GLM has announced the promotion of Michelle Karol to the position of sales manager for NY NOW HANDMADE® – one of four product collections that debuted at the summer edition of NY NOW®, the Market for Home & Lifestyle (formerly NYIGF®). Karol, a five-year veteran of New York’s HANDMADE sales team, will report directly to NY NOW Director Christian Falkenberg.

“Michelle was the perfect candidate for this position because of her depth of craft market knowledge and her long-standing relationships with exhibitors,” said Falkenberg. “Her recent involvement with the reorganization of HANDMADE will facilitate her direction of the collection now, and in future.”

Halloween & Party Expo

HAuNTcon Heads To Houston and Halloween & Party Expo for 2014

The 2014 Haunted Attraction National Tradeshow and Conference (HAuNTcon) will be held in Houston January 25-28 at the George R. Brown Convention Center, in conjunction with the 2014 Halloween & Party Expo.  

“The Halloween & Party Expo is pleased that HAuNTcon chose to join us in Houston over the dates of the Halloween & Party Expo,” said Jonathan Erwin with the Halloween & Party Expo. “Being in the same location will allow our respective attendees to take advantage of both events.” The two events will take place concurrently, but in separated areas.  

“Each event offers a unique perspective on Halloween and being in the same center will enable us to maintain the integrity and character of each of our respective events, while enhancing the overall experience of our attendees,” Erwin said.  

Urban Expositions and Development

Urban Expositions has acquired the US restaurant and lodging portfolio from Reed Exhibitions, which includes the Florida Restaurant & Lodging Show, Western Foodservice & Hospitality Expo and Expo Comida Latina. As part of the acquisition, Urban has also purchased the International Restaurant &Foodservice Show from the New York State Restaurant Association. This event was managed and produced by Reed Exhibitions.   

Representing the next step in Urban Expositions’ plans to expand its retail/restaurant/hospitality portfolio, these new events join the Atlanta-based show management company’s airport concessions holding, Airport Revenue News (ARN), which services the restaurant/food service and retail components of the airport industry. In addition, these shows offer business growth and synergistic opportunities across Urban Expositions’ entire show roster, including wholesale giftware and souvenir events.    

As part of the acquisition package, members of the Reed show team will join Urban Expositions, relocating to the company’s newest office location in Connecticut.  

Most Buyers Ever At Surf Expo

Surf Expo September 2013 hosted more buyers than any show in its 37-year history, confirming the tradeshow’s position as the global destination for boardsports and beach lifestyle retailers.

Surf Expo is the world’s largest marketplace for boardsports and beach lifestyle brands. More than 8,000 buyers from 50 states and 69 countries converged on the Orange County Convention Center September 6-8, setting an all-time attendance record for the 37-year-old tradeshow.  

“Buyer attendance was up fourteen percent compared to last September’s show and even eclipsed our record-breaking January 2013 show by four percent,” says Show Director Roy Turner. “More buyers than ever before put their trust in Surf Expo to offer the most diverse array of product categories and brands under one roof.”  

Surf Expo continues to be a can’t-miss destination for buyers and exhibitors alike. The overall attendance of the September show topped 27,000, an eleven-percent increase compared to the 2012 September show. This is particularly noteworthy since the September 2011 and 2012 shows were both named among the “25 Fastest-Growing” tradeshows in the United States by Trade Show News Network.  

New brands exhibiting at the show increased by more than 10 percent, and overall more exhibitors, brands and lines than the previous September show, offering buyers a strong selection of fresh new product options.  

Freewaters President John Vance echoed a common theme when he says, “This show has been the single best tradeshow we’ve ever had. It was a combination of the quality of the buyers that we saw and the consistency of our booth being busy.”  

According to Bruce Cromartie, owner of BC Surf and Sport, “This was another great show. Surf Expo is running such a well-oiled machine.”  

Beyond offering an indispensible marketplace where buyers and retailers can meet face to face, Surf Expo offers unique educational opportunities to help buyers and exhibitors stay at the top of their game. The show’s inaugural IR Focus e-commerce seminars were well received and the show’s assortment of seminars hosted by the Board Retailers Association, drew packed audiences.  

Part of Surf Expo’s appeal also comes from the variety of special events at the show. More than 800 retailers were able to try the latest wakeboard and SUP lines during the Surf Expo Board Demo Day presented by Alliance Multimedia held at the Orlando Watersports Complex. Buyers filled the Peabody Fashion Show presented by TransWorld Business to see the latest in swim fashion. More than 3,000 showgoers got to unwind at Disney’s Typhoon Lagoon during the Surf Expo Industry Party presented by Sanuk.  

New to Surf Expo this September was the addition of The Boardroom, an open-to-the-public celebration of surfboards and the craftsmen who make them.  

The event attracted more than 40 master surfboard shapers from up and down the East Coast and nearly 3,000 attendees.  

For the Wake and Wind categories of the boardsports market, Surf Expo was also proud to host the Tenth Annual TransWorld Wake Awards and the Third Annual AWSI Industry Party and Awards Show. The Alliance Multimedia Wake Lounge drew large crowds daily for fresh video premieres and camaraderie.  

“We’re thrilled by the results of our September show,” says Turner, “and we encourage both retailers and manufacturers to make plans now to attend Surf Expo January, when once again the boardsports and beach lifestyle markets will convene for three indispensible business-focused days wrapped in a whole bunch of fun, networking, and educational opportunities. See you January 9th through the 11th.”  

About Surf Expo  

Surf Expo is produced in January and September and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo features approximately 2,000 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos.  

The next Surf Expo is January 9-11, 2014 in the West Hall of the Orange County Convention Center in Orlando Florida.  

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