Click here to read samples from our October 2017 issue

October

2017

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Souvenir




INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora

GTS

ARCHIVES

2017

Aug/Sept 2017
June/July 2017
May 2017
March/April 2017
February 2017
Januray 2017

2016

Nov/Dec 2016
October 2016
Aug/Sept 2016
June/July 2016
May 2016
March 2016
February 2016
January 2016




October  2 0 1 3

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar







ave and cavern gift shops are well known for selling beautiful selections of rocks and minerals for collectors and those looking to add a natural touch to their home décor. Their customers are so diverse that most gift shop owners agree that the key to stocking rocks and minerals is variety.

Tommy Moak, tour guide, cracks open a geode purchased by guest Sylvia Sewell at Colossal Cave Mountain Park in Vail, Ariz., as Sewell looks on. This unique add-on element to a geode purchase adds value to the gift shop experience.

“We want to have something in our store for each customer,” said Tom Hagen, the owner and operator of Rushmore Cave in Keystone, S.D. “On one end we have a wide range of $1 samples primarily for kids, and on the other we offer some really nice specimens up to about the $200 range for the more serious collector.”

Don Henk, director of retail at Natural Bridge Caverns of Virginia in Natural Bridge, Va., advised, “Don’t underestimate what the consumer will purchase. Some of the pieces we brought in were designed to be large display pieces; the type you bring in just to get the guest’s attention. However, in many cases, those pieces were the first ones sold from the display.”

More...











Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar