For buyers seeking to create stores that do not disappoint customers who want to escape from the everyday, there is plenty of jewelry, apparel and gifts on the market to build a store worth shopping. Stocking the right merchandise at affordable prices, and displayed inventively, is a simple formula that leads to big successes all year.
Each issue, SGN brings readers ads from all of the industry's leading companies accompanied by stories that get to the heart of the trends and issues faced by today's retailers. The magazine covers all of the major merchandise categories and gives shop owners and managers a forum to share their knowledge and discuss their challenges. For vendors, the magazine is an ideal vehicle to get the word out about new products to a huge audience of decision-makers.
In this issue's apparel section, our contributors cover college bookstores, minor league baseball fan shops and souvenir outlets at Association of Partners for Public Lands (APPL) parks. Also see the Fashion Accessories section for a look at how Southwestern merchandise helps shoppers celebrate a way of life.
Beach and resort shops present a profitable opportunity for vendors, and in a special section we examine trendy and best-selling merchandise. Candles and scented products are a favorite for shoppers all year long, and we look at sales at country stores and resorts, as well as offering all of the latest news from the National Candle Association.
Special occasions present sales opportunities for all types of shops. In a special section, we cover Halloween merchandise at Hallmark and gift stores, Mother's Day, Father's Day and Nurse's Day at hospital shops and strategies to generate more graduation business from party stores.
Selling souvenirs at destination stores is big business that seems to have weathered economic uncertainties well. For example, at the nation's caves and caverns, general gifts and rocks, minerals and fossils are selling, our story found. At zoos and aquariums, we examine safety and general trends in children's jewelry, the sales picture for artisan jewelry and gifts and the outlook for custom and name-dropped jewelry. And we also offer a story on toy sales at science museums around the country.
Additionally, we cover best-selling pet gifts, toys and apparel, plush and toys at inspirational, Hallmark and gift stores and more.
I hope you enjoy the issue. Please contact me with your comments, questions and suggestions at firstname.lastname@example.org, and see our February edition for complete toy and playthings coverage to commemorate Toy Fair and editorial to complement all of the other winter shows, including San Francisco, Denver and Tucson.
Scott C. Borowsky
President and Executive Editor
SOUVENIRS, GIFTS AND NOVELTIES MAGAZINE
“With a new day comes new strength
and new thoughts.”