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May  2 0 1 3

c o m m e n t a r y

A Summer to Sell More Merchandise

Trade shows are a crucial part of the industry, and when shopped in conjunction with resources such as expert vendors, merchandise representatives and SGN, these events can make an enormous difference in the types of merchandise you stock in the summer and year-round. In this issue we offer three special sections for a trio of important trade events. The features put the spotlight on new products and serve as a brief roadmap for navigating the shows.

Sourcing new types merchandise is important, but so is stocking all the right basics. In the apparel section, we offer stories on how to sell more T-shirts, including a special sidebar on the latest's women's T-shirt styles, and how to make the most of the current demand for hoodies, windbreakers and rain jackets.

Simplicity is also a strong concept when choosing which souvenir merchandise to stock. In the story "A Compelling Case for Simple Souvenirs – Generating Fantastic Sales with the Classics," our contributor offers tips to sell more key chains, magnets and more. The story includes the sidebar "Getting the Picture - Three Traits to Look for in Frame Vendors."

For customers, summer may mean downtime and vacations. But for some retailers, it is a time to buy merchandise connected to the winter holidays, or, in the case of year-round Christmas stores, to go full throttle selling such merchandise. In our Christmas in July annual feature, our contributors interviewed year-round Christmas and party store owners and managers to get a feel for how these outlets are selecting the right merchandise in light of fierce competition from all types of retailers, from big boxes to drug store chains.

In the May 2013 edition, SGN debuted its new Caves and Caverns feature section with a look at how to sell rocks and minerals from the souvenir shop. In this issue's installment, you can get tips on increasing plush and toy sales from the perspective of these specialized retailers.

SGN is a leader in providing coverage of specialty, independent and attraction retailers. One of the strengths of the magazine is the constant introduction of new sections and expanding the publication's coverage universe. This issue marks the first appearance of a "Quality Gifts" section, and the feature includes stories on how to sell more glass gifts and also offers advice on doing well with candles.

The issue also covers selling more USA-made products at zoos and aquariums, wind chimes at country stores, facts and figures on Father's Day from the United States Census Bureau, offering the right jewelry at inspirational, gift and Hallmark shops, selling more accessories at resorts and spas, the pet gift picture and much more.

I hope you enjoy the issue. In addition to the new Caves and Caverns and Quality Gifts sections, we also in May introduced many new design elements to the magazine. I hope these attractive improvements have made the publication easier and more enjoyable to read. Let me know how you like these changes by emailing me at

Scott C. Borowsky
President and Executive Editor

“Act as if what you do makes a difference. It does.”
–William James 

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