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November/December  2 0 1 2

t a b l e  o f  c o n t e n t s



Commentary
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ajor League Baseball team stores always thrive with apparel and traditional souvenirs, but staying on top of trends and introducing new, different and interesting souvenirs and tailgating merchandise every year grows their business model tremendously.

The entrance to a uniquely designed Milwaukee Brewers fan store. Bobbleheads are top-selling gifts at the store.

Bobbleheads, for example, continue to be a major hit with fans around the nation, and MLB teams are not shy about introducing new ones every year.

A surprisingly successful version of the bobblehead can be found at Progressive Field in Cleveland as the Indians sell 36-inch bobbleheads that sell for $425. The team offers the large-size bobbleheads for some of its players, and this year’s new edition was based on its mascot, Chief Wahoo.

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