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MARCH  2 0 1 1

t a b l e  o f  c o n t e n t s

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Havaianas flip flops are highly popular sellers for The Persimmon Tree store in Balboa Island, Calif. The shop offers swimwear and casual apparel for both adults and children.
esorts and shops in seaside communities carry merchandise that appeals to both tourists and local residents. Apparel has to reflect the latest fashion trends while practical enough to handle the beach weather and conditions.

At The Persimmon Tree in Balboa Island, California, the beach and ocean theme flows throughout the 2,000-square-foot store. Founded in 1965, The Persimmon Tree offers swim wear and casual apparel for both adults and children.

“We like to say that we can outfit the whole family for the beach,” said Gail Hammerschmidt, who has worked with store owner Pamela Hubbard for many years.

In addition to swimwear, The Persimmon Tree carries T-shirts, canvas and wide-brim straw hats, baseball caps and visors. With such a variety of merchandise, Hubbard and Hammerschmidt design cross-merchandising displays to show customers the selection of merchandise carried in the store. More...

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