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May 2015

Table of Contents
Commentary
News Briefs
Trade Show News
Best Bets from Boutiques
Keeping Tabs on 2015


INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

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2015

March 2015
February 2015
January 2015

2014

Nov/Dec 2014
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Aug/Sept 2014
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May 2014
March 2014
February 2014
January 2014


Souvenirs, Gifts & Novelties Reader Testimonials

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota


Best Bets from Boutiques

Apparel Selling Tips Any Store Can Use
Suzy Griffin, owner, Studio 6 apparel, photographed in the business’ Bristol, Va., store. The company also has locations in Chattanooga and Knoxville, Tenn.


t may be the uniqueness of boutiques that sets them apart, with their ability to provide customers with truly different merchandise. And while their styles can differ vastly, there was a common thread in the suggestions that emerged from apparel boutiques when asked for their successful sales techniques. The methods that work for them and the lessons they have learned can benefit other stores as well.

At Bubbles Boutique, a quirky and eclectic women’s wear store in the Gaslamp District of San Diego, Calif., Owner Gayleen Nichols has noticed the more comprehensive her selection is, the better. For awhile, she had a lot of eye-catching skirts and outer jackets in her 850-square-foot store but lacked basic under pieces and layering items. “If you’re trying to sell a cute piece and the customer goes well, what would I wear with it and you don’t have anything, then they won’t buy the piece,” Nichols said. “So now I really try to buy pieces that coordinate or match with other pieces. I’m always trying to tell a story and I found that just having those basic pieces helped.”

More...



Keeping Tabs on 2015
Hot Apparel Sellers So Far More...


MV Sport Acquires the Game Brand from Delta Apparel

MV Sport®, a key player in the custom decorated apparel market, announced recently that it has completed the purchase of The Game® brand from Delta Apparel. More...



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