Click here to read samples from our March 2015 issue

March 2015

Table of Contents
Commentary
News Briefs
Trade Show News
Keeping Sales Hot for a Cool Cotton Staple
Tops in T-shirts
Shoreline Sure Sales
No Sweat Sweatshirt Sales
Footwear Report
Socking It to Slow Sellers
Apparel for Guest Fun and Attraction Profit
In With the New

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Souvenirs, Gifts & Novelties Reader Testimonials

“We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
Beth Rich,
Zoo Superintendent,
Tautphaus Park Zoo,
Idaho Falls, ID

“Thanks for your magazine. I really enjoy it and learn from it monthly.”
Susan Michener,
Admission/Gift Shop Manager,
The Montgomery Zoo,
Montgomery, Ala.

“Sincere thanks for writing about us and our tea room. It meant the world to us. And we continue to be big fans of your magazine. Thank you for all the great resources you have put at our fingertips, making us truly understand that custom sells.”
Jacqueline Gillam Fairchild,
Her Majesty's English Tea Room,
Dunlap, Ill

“Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
Steve Fegley,
Director of Retail Operations,
the Science Museum of Minnesota



veryone owns a T-shirt. Many people own many T-shirts. But how do museum gift shops, inspirational and new age stores, and apparel boutiques encourage T-shirt and apparel sales?

At The Museum of Flight in Seattle, Wash., Gift Shop Manager Mary Christensen relies on a three-pronged approach to improve sales in her 3,200-square-foot store. “Display is important of course, so is one-on-one selling, and of course, selecting the right merchandise itself. Stocking the right items always helps sales.“ Most of their apparel items are T-shirts, Christensen asserted. “We have them on shelves, on our wall, and on floor displays. On shelves, there’s a display at the top that allows visitors to see the full design on each shirt. Letting customers see exactly what the shirts look like is very important. So is having the correct sizing, and a variety of color choices available.“ Another important factor in her T-shirt sales is customization. “All of our shirts indicate the Museum of Flight, and our Seattle location. Because many people want to remember their visit here, that customization really improves sales.“

More...


Tops in T-shirts
Shirts for One-of-a-Kind Sales More...

Shoreline Sure Sales

Advice for Selling More Apparel, Hats and Sweatshirts at Beach and Resort Stores

ow do beach and resort stores sell more apparel and hats? The short answer: with displays, excellent merchandising and great customer service. For the details, read on.More...


No Sweat Sweatshirt Sales < More...



Footwear Report

Tips for Thinking on Your Feet and Selling More Shoes

etailers often stress the importance of displaying products so that the customer can touch and examine each item before buying. This is especially critical with footwear, where a comfortable fit and overall style can mean the difference between a sale or no sale. More...


Socking It to Slow Sellers
Tips to Move More Socks More...




Apparel for Guest Fun and Attraction Profit

Selling Wearable Souvenirs at Amusement, Theme and Waterparks

hat trends are popping up for selling apparel and T-shirts at amusement, theme and waterparks? And how do parks sell more of these items? While answers vary across the United States, parks have solid suggestions on making T-shirt and other clothing sales viable.More...


In With the New
Top Tips for Introducing New T-shirt Designs More...




Carl R. Sams II Photography’s “In the Woods” series named Best New Product at the 2015 Chicago Windy City Gift Show

Carl R. Sams II Photography’s children’s “In the Woods” series of nature books, DVDs and plush toys were voted the Best New Product at the Windy City Gift Show.More...



Gift for Life’s Party for Life Raises More Than $200,000

Gift for Life, the gift and home industries’ charitable organization, has announced that its┬áParty for Life┬áraised more than $200,000.More...


HD Coller Company Celebrates Its 15th Anniversary

HD Coller Company, serving the souvenir, resort and gift marketplace, is now in its 15th year. More...



ASD, Emerald Expositions

SPREE RECon 2015

Urban Expositions

The Seattle Gift Show: A Post-Show Report

Winter 2015 Windy City Gift Experienced 35 Percent Attendance Increase

The 2015 California Gift Show: Attendance Increase and An Upbeat Atmosphere

Leading Western Region Sales Representatives, Industry Suppliers, Form SFIGF Exhibitor Marketing Alliance
Halloween & Party Expo
The National Stationery Show
Market Square

Urban Expositions
Las Vegas Market: Gourmet Products Permanent Showroom Floor to Debut

NY NOW Wins Bizbash Recognition









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