Savoring the Summer Season – June/July 2018 |
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 Scott C. BorowskyThe summer busy season is a time to pull out all the stops in terms of stocking a desirable merchandise mix and providing top-notch customer service. In each issue of Souvenirs, Gifts & Novelties (SGN), we strive to offer the best advice to supplement your efforts toward realizing a profitable season. This advice comes from true retail experts, your colleagues at all types of stores across the country. These owners, managers and merchandise buyers are highly engaged sources for the best insights into running a successful business. In addition to your efforts at serving customers, attending summer trade shows is a great way to touch and feel all of the new products on the market and to meet the company representatives who could become terrific resources as you stock your store. But if you are not traveling to shows this summer, this edition offers special trade show sections where you can learn about new products that might be your next best-sellers. And, SGN in each issue offers ads from some of the best companies in the business, making the book a “trade show” mailed straight to your doorstep. To commemorate summer and the season’s trade events, we offer expanded coverage of coastal, beach and resort stores. Shoppers who forget items, or who just want to buy fun remembrances of their visit, will always patronize these stores. While some customers in this group will be cautious spenders who travel on a budget, it is up to you to see just how profitable you can make your store by connecting with the portion of this demographic who want to shop and spend. We also offer articles on pet, gourmet and other types of gifts, back to school merchandise, toys, name-dropped items, apparel and accessories, windchimes, flags and banners, bath and body products, jewelry and many other types of inventory. Scott C. Borowsky |
