 Scott C. BorowskyFinding success in retail can be made easier with the right vendors and merchandise to help lead the way. In this edition of SGN, The 2016-2017 Buyer’s Reference Guide issue, we offer a comprehensive listing of some of the best vendors. Additionally, we present three special sections that will shine a light on upcoming trade shows. These events could prove highly valuable in helping you reach your goals for increased sales and customer satisfaction.
The issue also offers the original stories containing insights from your colleagues around the country that you have come to rely on and expect from SGN.
In the Zoos and Aquariums section, there are articles offering advice to sell more jewelry, edible treats and home décor items. In the Apparel and Fashion Accessories section our writers looked at what is selling in boutiques and college stores and how museum gift shops are creating buzz with smart, creative and humorous apparel. And in the General Merchandise Special Report, we examine promoting general merchandise at pharmacies and using the best fixtures and displays in gift stores.
Glass gifts can make commemorating special occasions even more memorable, and in our special Glass Gifts and Stationery section we offer an interview with Dynasty Gallery’s CEO Linda Corrado and a feature story on tips to improve glass gifts sales and display.
Jewelry is always a winning choice in the souvenir and gift market, and in this issue’s installment of our jewelry section, we offer stories on tips to sell more jewelry at inspirational and jewelry stores, selling more jewelry, candles and personal care items, offering quality gifts at hospital shops, selling both inexpensive and costly jewelry at waterparks and theme parks and jewelry product news.
Plush and toys sell well in all types of stores in the SGN coverage universe. In this edition we cover plush and toys at Minor League Baseball and fan stores, selling more plush, toys and apparel at baby stores, the best-selling small toys and stocking stuffers and how toy stores are turning to educational playthings to increase sales.
In each installment of SGN, we offer stories on the nation’s public lands. In this issue, to commemorate the centennial of the National Park Service, we feature a story on what the celebration has meant for gift store sales. We also cover gift and personal care item sales at health and beauty stores, Christmas, New Year’s and Holiday Merchandise sales and what is popular in the men’s gifts arena.
I hope that you enjoy the issue. Please email me at editorsgnmag@kanec.com with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
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