The live bear habitat may be what first catches visitors’ attention, but at Three Bears General Store, it also helps shape the entire retail experience.
Bears appear throughout the store in ways that reinforce the destination and encourage shoppers to take a piece of the experience home. Here are some ways the destination extends the bear experience into retail.
- A recognizable mascot. Bears are woven throughout the store, from signage and decor to apparel, plush toys and souvenirs, creating a consistent brand identity.
- Memories become merchandise. After visiting the habitat, guests naturally gravitate toward bear-themed gifts, helping extend the experience beyond the attraction itself.
- Something for every age. Plush bears, children’s books, home decor, apparel, ornaments and collectibles ensure every member of the family can find a bear-themed keepsake.
- Create photo opportunities. The iconic bear statue outside the store has become a must-stop selfie spot, creating another memorable moment that reinforces the brand.
- Keep the story going. The bears aren’t simply an attraction — they’re part of the shopping journey from the moment guests arrive until they leave with a reminder of their visit.
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