Just one piece of the puzzle
By Kristin Ely

Merchandise is only one piece of the customer success puzzle.

It’s that time of year again. You’re packing your suitcases and catching flights to trade shows all over the beautiful continental United States. First Vegas, then Smoky Mountains and Myrtle Beach and likely other shows and markets in between… all in the hopes of finding the latest and greatest gifts, souvenirs and apparel to carry in your store for the busy 2027 season.


And with so many wonderful and talented vendors out there, offering on-trend styles and custom touches, you will no doubt find exactly what you are looking for and then some to wow your customers next year.


But that is just one part of the equation. In order to show off your amazing collection of goods, you need customers. That’s where Souvenirs, Gifts & Novelties can help. You’ve leaned on us for years as a source for the latest trends, advice and industry updates, but now we are taking our offerings a step further with a new digital advertising solution designed specifically to attract your target audience to your store.


"Enjoy your fall travels, enjoy connecting with the industry, and as you begin planning your inventory, also keep in mind your marketing tactics."


We’re calling this new offering RetailBuzz 365 because we can help you do just that — create a buzz for your store at any time online on the website and apps your target demographic likes to visit. And we have a whole team dedicated to tailoring your ad targeting and creative marketing as well as providing detailed metrics on how your ads led to more customer visits.


Souvenirs, Gifts & Novelties has always been there as a resource for the destination retail community. And now we are excited to work with you directly with measurable success tools.


To get started, please visit www.retailbuzz365.com or email us at info@retailbuzz365.com and one of our dedicated team members will get in touch with you. They might also be reaching out to you directly. I would invite you to ask questions and learn about how they can help you turn online visits into in-store traffic without all the hassles of trying to manage the process yourself. You’ll be in good hands with our RetailBuzz 365 team.


Enjoy your fall travels, enjoy connecting with the industry, and as you begin planning your inventory, also keep in mind your marketing tactics. If RetailBuzz 365 fits into your strategy, please reach out.