Souvenirs, Gifts & Novelties parent company launches retailer online advertising division

RetailBuzz 365 is designed to help drive traffic to retail stores.

Breakwall Publishing, publisher of leading retail industry magazines Seaside Retailer and Souvenirs, Gifts & Novelties, is expanding its services for retailers beyond the pages with the launch of RetailBuzz 365. RetailBuzz 365 a new programmatic advertising division designed to help retailers increase visibility, attract customers and grow their businesses.

Programmatic advertising uses advanced technology and audience targeting to deliver digital ads to the right people at the right time across websites, mobile apps and other digital channels.

Through RetailBuzz 365, retailers can target consumers based on interests, shopping behaviors, and geographic locations, allowing them to maximize their marketing dollars and reach qualified customers more effectively.

“We’ve spent years building relationships with retailers and providing valuable industry insights through our magazines. Expanding into programmatic advertising is a natural evolution that allows us to help our readers grow their businesses in a more direct way,” says Karen Carr, Publisher of Breakwall Publishing.

RetailBuzz 365 will offer customized digital advertising solutions designed to increase store traffic, build awareness, and connect retailers with consumers in their local markets.

“One of the biggest challenges retailers face is reaching potential customers,” says Kristin Ely, Editor of Breakwall Publishing. “Programmatic advertising gives businesses the ability to deliver their message with precision and efficiency. We’re excited to provide our readers with another tool that can help them succeed.”

As a trusted business partner to retailers, Breakwall Publishing launched this new service to further its mission of supporting the industry’s continued growth and success.

To help retailers learn more about programmatic advertising and the opportunities available through RetailBuzz 365, Breakwall Publishing will be hosting three educational webinars in August. Additional details will be announced soon.

For more information about RetailBuzz 365 and Breakwall Publishing’s programmatic advertising services, visit www.retailbuzz365.com or email info@retailbuzz365.com.