National Baseball Hall of Fame and Museum debuts expanded retail space

The museum store is now double its original size with a wider variety of products.

The new museum store is in the shape of a baseball diamond, complete with basepaths and a dugout.

Milo Stewart Jr.

The National Baseball Hall of Fame and Museum have unveiled a new, expanded museum store to enhance the shopping experience at the museum in Cooperstown, New York.

On May 9, the Hall of Fame hosted a ribbon-cutting ceremony for the new store.

Baseball fans can find their favorite teams featured on T-shirts, sweatshirts and other apparel at the store.

Milo Stewart Jr.

“We’re thrilled to introduce the new museum store and, with it, a dynamic new experience on Main Street,” says Hall of Fame chairman Jane Forbes Clark. “With design elements that will evolve and change throughout the baseball season and the year, this space will always offer something fresh, engaging and fun.”

Presented in the shape of a baseball diamond, complete with basepaths and a dugout, the new museum store offers a wider variety of product, from headwear and women’s apparel to youth apparel and collectibles to support the museum’s mission.

“The Village of Cooperstown is so fortunate to have the Baseball Hall of Fame contributing to the economic success of our Main Street,” says Ellen Tillapaugh, mayor of Cooperstown. “Their beautiful renovation of the previously vacant Newberry’s building is an incredible benefit to our village.”

Among the museum store’s highlights is a front-facing entrance on Cooperstown’s Main Street as well as access through the museum. The retail space, which more than doubles that of the previous storefront, also features a train theme, which highlights the historical connection between baseball and rail travel. Two elevated model trains circle the infield and perimeter of the store, evoking an era when teams traveled by rail for spring training and road trips.

One train’s cars represent each of the 12 teams that made the postseason in Major League Baseball in 2025, beginning with the Los Angeles Dodgers followed by the American League’s Toronto Blue Jays. The other train shows a history of teams that used train travel, such as the Brooklyn Dodgers, Philadelphia Athletics, St. Louis Browns and New York Giants, the Homestead Grays of the Negro League and the Rockford Peaches of the All-American Girls Professional Baseball League.

With the new storefront open, the National Baseball Hall of Fame and Museum says its old storefront will be transitioned into additional museum space in the next year to provide new experiences to museum visitors.

The Hall of Fame and Museum notes that the museum store project was made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature and support from the Clark Foundation and the Scriven Foundation. Hall of Fame partners in the construction project include Canopy Team, DAIQ Architects, Eastman Associates, Younts Design, WSP USA, Howe Engineers, Wil-Spec Architectural and Matco Electric.

“This project would not have been possible without the help of the New York State Council on the Arts,” says Hall of Fame President Josh Rawitch. “They gave us an incredible grant for this. And we want to thank the governor and the New York State Legislature for recognizing how important not only the museum and this new store are to the Main Street beauty of Cooperstown. Hopefully this store will beautify our town for decades to come.”