The Reunion and ToyFest plan to co-locate for 2027

Souvenir, gift, resort and specialty toy buyers can source all categories at the co-located events.

RedlineXpo Events has announced that The Reunion, a souvenir, gift and resort trade show, and ToyFest, the specialty toy industry’s premier buying event produced by the Western Toy and Hobby Representatives Association (WTHRA), will co-locate in April 2027 at The Expo at World Market Center Las Vegas.

The partnership brings together two shows that serve overlapping audiences under one roof, including buyers from zoos, aquariums, museums, theme parks, resorts and specialty retail. Together, the two shows will offer approximately 300 booths across complementary categories.

“We built The Reunion on the idea that the right environment matters as much as the right products. ToyFest shares that philosophy, and together we’re giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar,” says RedlineXpo CEO Evan Shoda.

The Reunion, which launched in 2024, was purpose-built to give the souvenir, gift and resort industry a dedicated spring buying event, providing lead time buyers and exhibitors need for custom product orders and fulfillment before peak season. ToyFest produced by WTHRA for nearly 65 years, is one of the toy industry’s most established buying events.

“ToyFest has always focused on delivering real value to buyers,” says ToyFest President Sandy Lepire. “With this partnership and the combination of our exhibitors in the expo hall and permanent showrooms, we’re bringing together the best of the best, giving buyers an unmatched sourcing experience in one place.”

Both shows will maintain their individual identities and exhibitor rosters. Buyers attending either show will have access to the full floor, with more sourcing opportunities across both industries. More attendee and exhibitor information for both shows can be found at www.thereunionexpo.com and www.toyfestus.com.