Dallas Market Center appoints executive vice president of marketing

By Edited by Megan Smalley

Amy Harper will oversee the marketing division for Dallas Market Center.

Dallas Market Center veteran Amy Harper has been promoted to executive vice president of marketing. In her new role, Harper will be responsible for the marketing division of Dallas Market Center, supporting both buyer and exhibitor marketing as well as events, market services and retail development.

Harper has been with Dallas Market Center since 2001, managing an increasing number of responsibilities to drive awareness, engagement and traffic. Most recently she served as senior vice president of retail development and market services.

Amy Harper
Dallas Market Center
“Amy is an outstanding, customer-obsessed leader,” says Cindy Morris, president and CEO of Dallas Market Center. “She knows our audiences and our business extremely well and has successfully overseen our growth in attendance from coast to coast and internationally as well as the expansion of our major stores and buying group programs. She has the respect of our customers and team members because of her commitment to service, innovation, inspiring other sand building relationships.”

As executive vice president of marketing, Harper will report directly to Morris. In addition to her past leadership roles at Dallas Market Center, Harper has also served in a variety of roles with professional organizations. She served as a regional director and president of the Fashion Group Foundation for Fashion Group International of Dallas. She also served on the board for Attitudes and Attire, a nonprofit supporting women’s job readiness and self-esteem.

“I’m thrilled to continue to lead, to capitalize on our momentum and deepen our commitment to the customer,” says Harper. “The in-person market experience is unmatched for business decision-makers to get more done, expand their business and feel the personal connection of a community. Our marketing team will support these goals in new, meaningful ways.”